The Case Centre’s bestselling authors

Charles Galunic

Charles Galunic
INSEAD

"Essential for a successful case are: a topic that is relevant; a company or subject that is willing to reveal the truth; and an unresolved question that opens, not closes, the reader’s mind."

You must remember that you are writing cases and not research notes; the idea is to tell a story, a narrative. The three main factors that are essential for writing a successful case are: a topic that is relevant; a company or subject that is willing to reveal the truth; and an unresolved question that opens, not closes, the reader’s mind.

Personal favourite

My favourite case of those that I’ve written is Lincoln Electric in China because the story remains relevant even while the context changes, from the Western world to the Eastern world.

Most admired

The case I most admire by another author is Culture and Leadership at IBM by John Weeks.

View cases written by Charles

 
About the author

Charles Galunic is Professor of Organisational Behaviour and The Aviva Chaired Professor of Leadership and Responsibility at INSEAD, France. He works in the fields of organisation behaviour and strategy and his research concerns the social fabric of innovation and change at multiple levels. At the individual level, he has studied the influence of social networks on a manager’s ability to innovate, and at a corporate level, structural changes and the processes that help firms to adapt. He also researches how managers develop their leadership skills and identity.

Charles has served on the editorial board of Strategic Organisation and the Strategic Management Journal, and was a departmental editor for the Journal of International Business Studies. He has published in several academic and practitioner oriented journals, including the ASQ, AMJ, SMJ, Organization Science, Journal of Managerial and Decision Economics, and Harvard Business Review. A prizewinning case writer, he has pioneered several courses at INSEAD, including the core MBA and EMBA course in managing organisations, and also teaches on a variety of INSEAD executive programmes, in Fontainebleau, Asia, Middle East, and South America. He is a programme director for INSEAD's Transitions to General Management Programme (TGM). He has received case writing awards from The Case Centre in 2003 for Managing Knowledge at Booz-Allen and Hamilton: Knowledge On-Line and Off and 2007 for Lincoln Electric in China.

e charles.galunic@insead.edu
tw @CharlesGalunic

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