The Case Centre’s bestselling authors

Dana Hyde

Dana Hyde
Telfer School of Management

"The cases that are most successful as learning vehicles in the classroom, consistently over time, are those written by skilled and engaged case teachers. You need a strong narrative, engaging writing style and good editing."

The ‘secret’ of my own case writing success is the excellent mentoring I’ve received from a variety of leading case writers and case teachers over many years. I've been very fortunate to have been taught by and worked with several professors who are outstanding at mentoring, as well as case writing and teaching. Formal training – case writing and case teaching workshops with Jim Erskine and Mike Leenders, for example – also provided a very solid foundation.

Strong narrative

In my experience, the cases that are most successful as learning vehicles in the classroom, consistently over time, are those written by skilled and engaged case teachers.

The factors essential for successful case writing are firstly a strong narrative, which is key; a good case study is a good story, after all. Secondly, an engaging writing style; writing with both the teacher and the student in mind; and good editing, are all essential.

Thirdly, visuals and videos are increasingly important to bring the case to life.

Favourite case

The Nestlé-Rowntree series, written at IMD, gave me the opportunity to work with two case teaching and writing legends, Peter Killing and Jim Ellert, as well as a superb editor, Faith Towle. While the case is older now, the topic is still very relevant: using the acquisition process to redirect both corporate strategy and business strategy in a changing industry. We were fortunate to have had strong support from executives on both sides of that acquisition process, which made for a very rich case series.

Most admired

Peter Killing’s Nestlé’s GLOBE Program is a splendid strategy case, with a powerful story covering both analysis and action at many levels, all packed into a series of short cases and with a terrific video of the case protagonist. 

View cases written by Dana

About the author

Dana Hyde is the Director of the Bachelor of Commerce Program at the Telfer School of Management, University of Ottawa, Canada.  With nearly 4,000 students this flagship programme, taught in both French and English, is one of the largest of its kind in Canada. 

Dana teaches in the Bachelor of Commerce programme as well as in Telfer's Executive MBA Programme, in the areas of International Business, Strategy and General Management, and Management Consulting.  She was previously a faculty member at Babson College (Wellesley, MA), and at the Ivey School of Business at Western University (London, Ontario); and a case writer at INSEAD (Fontainebleau, France), where she completed her PhD, and IMD (Lausanne, Switzerland).

She has taught extensively in MBA and Executive MBA programmes as well as in-company programmes.  Over the past 25 years, she has also worked as a researcher and consultant with a variety of multinational organisations in many countries in Europe as well as in the US and Canada.

Dana has authored or co-authored more than 20 teaching case studies, several of which are worldwide bestsellers and have won international prizes.  She serves on the US Board of Directors of The Case Centre.  


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