
The Case Centre’s bestselling authors
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Kamran Kashani |
"A hot issue is one where a company’s performance, or the future of a business, or an individual’s career depends on how the issue is resolved. And it’s important to make cases short." |
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About the author |
Kamran Kashani is Professor of Marketing and Global Strategy at IMD, Switzerland. He teaches marketing, brand building, global strategy and international management. His special interests include industrial, business-to-business, and consumer marketing. He has worked as a consultant and management educator with a large number of international companies, including ABB, Avon, Ciba-Geigy, Citibank, Coopers & Lybrand, Electrolux, General Electric, Hewlett-Packard, Honeywell, Merck, Medtronic, Nestlé, Orkla, Philip Morris, Reuters, Richardson Vicks, Sandoz, Sulzer, Uponor, and Tetra Pak. Kamran has written extensively on the subject of marketing and global strategy and his publications have been translated into more than a dozen languages around the world. In addition to his teaching responsibilities at IMD, Kamran is currently researching the topics of marketing innovation and brand building in a cross-national business. Over the past 30 years, Kamran has researched and written more than 50 case studies and has won four case writing awards from The Case Centre and two from EFMD. Kamran also won The Case Centre’s Outstanding Contribution to the Case Method Award in 2011, and with Aimée DuBrule was the overall winner in the 2014 awards with Value Selling at SKF Service (A): Tough Buyer Confronts Strategy. Kamran has been presenting case writing and teaching workshops for The Case Centre since 2000. |
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