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A coup for The Case Centre: Nirmalya Kumar to give keynote speech at Anniversary Conference

Peter KillingWe’re proud to announce that Nirmalya Kumar is to give the keynote speech at The Case Centre’s Anniversary Conference gala dinner.

Nirmalya, who is Professor of Marketing at London Business School and a Member of the Group Executive Council for Tata Sons, will also receive The Case Centre’s prestigious Outstanding Contribution to the Case Method Award at the event, to be held 8-9 September 2014, at IIMB, Bangalore, India.

Richard McCracken, The Case Centre’s Director, said: “We are so pleased to announce this exciting news. We’re thrilled that Nirmalya has agreed to be the keynote speaker at our Anniversary Conference gala dinner and we’ll be honoured to welcome him as our special guest.”

An outstanding case writer, Nirmalya’s case, easyJet: The Web’s Favourite Airline, written with Brian Rogers, is The Case Centre’s all-time bestseller. Medi-Cult: Pricing a Radical Innovation, again written with Brian Rogers, and Red Bull: the Anti-Brand Brand (written with Nader Tavassoli, and Sophie Linguri Coughlan) are also among the all-time top 40 bestsellers.

Nirmalya is one of the world’s leading thinkers on strategy and marketing and has taught at Harvard Business School, IMD, and Kellogg School of Management. His research interests include strategy, emerging markets, and marketing. He has also worked as a consultant, coach and seminar leader to over 50 Fortune 500 companies in more than 60 countries and has served on several boards of directors.

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If you have any questions about our Anniversary Conference please contact Hazel.
Hazel Walker Hazel Walker
External Relations Manager
t +44 (0)1234 756418
e hazel@thecasecentre.org