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The Case Centre’s top 40 bestselling cases

Fourteenth place-Electrolux: the Acquisition and Integration of Zanussi.
The case
Case: Electrolux: the Acquisition and Integration of Zanussi Shouldice Hospital Ltd.
Authors: Sumantra Ghoshal and Philippe Haspeslagh
Institution: INSEAD
Ref: 390-037-1
Date published: 1989

This case describes the acquisition, turnaround and integration of Zanussi by Electrolux. Zanussi, though still a major company, had lost its way in over-diversification, was on the verge of bankruptcy, demoralised, lacking investment and beset by labour problems. Electrolux turned Zanussi around from a 120 billion lire loss to a 60 billion lire profit. The case focuses on managing acquisitions within the context of an industry that is rapidly globalising.

The authors

Sumantra Ghoshal died in March 2004. At the time of his death he was Professor of Strategy and International Management at the London Business School. Before that, he was a Full Professor at INSEAD and Visiting Professor at MIT Sloan School of Management.

Philippe Haspeslagh is Professor of Strategy and Former Dean of Vlerick Business School, Belgium.

e philippe.haspeslagh@vlerick.com

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