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The Case Centre’s top 40 bestselling cases

Twenty-second place - Branson’s Virgin: The Coming of Age of a Counter-Cultural Enterprise
The case
Case: Branson’s Virgin: The Coming of Age of a Counter-Cultural Enterprise Branson's Virgin
Authors: Manfred F. R. Kets de Vries and Robert Dick
Institution: INSEAD
Ref: 495-014-1
Date published: 1995

When Richard Branson left school at the age of 17, his headmaster predicted that he would either go to prison or become a millionaire.

This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The case offers insights into numerous management topics, including the transition from an entrepreneurial to a more 'systematic' management approach; the management of rapid growth, particularly into unrelated areas and overseas; informal, youth-centred and creative corporate cultures; and the transition from a private enterprise to a public company and back again to private.

The authors

Manfred F. R. Kets de Vries is Distinguished Professor of Leadership Development and Raoul de Vitry d'Avaucourt Chaired Professor of Leadership Development, Emeritus, INSEAD.
e Manfred.ketsdevries@insead.edu

Robert Dick is now Director of GTN – Global Talent Network.
e robert@gtnworld.net

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