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The Case Centre’s top 40 bestselling cases

3rd place - Virgin Atlantic Airways
The case
Case: Virgin Atlantic Airways: Ten Years After Virgin Atlantic Airways
Authors: Jean-Claude Larréché and Pantéa Denoyelle
Institution: INSEAD
Ref: 595-023-1
Date published: 1995
How did Virgin Atlantic Airways achieve success by offering high levels of service at a low cost? This case marked the company's tenth anniversary and traces the numerous innovations Virgin brought to the airline industry. It describes the history of the firm and its many award-winning achievements in the face of fierce competition from major international airline operators.
The authors

Jean-Claude Larréché holds the Alfred H. Heineken Chair at INSEAD.
e jean-claude.larreche@insead.edu

Pantéa Denoyelle was a Research Associate at INSEAD when this case was written.


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