The Case Centre’s top 40 bestselling cases

Eighth place  -Unilever in Brazil: Marketing Strategies for Low-Income Consumers
The case
Case: Nestle-Rowntree (A) Nestle-Rowntree (A)
Authors: James Ellert, J. Peter Killing, and Dana G. Hyde
Institution: IMD
Ref: IMD-3-0423
Date published: 1989

This case is the first in a three-part series that provides an insider’s view of a major acquisition. Nestle SA, the world's largest food company, acquired Rowntree plc in 1988 for £2.5 billion, the largest-ever foreign takeover of a British company. This case (A) includes a note on the world chocolate industry and ends at the point where Nestle must decide whether to launch a hostile bid for Rowntree. The case, written from Nestle's point of view, enables students to consider various acquisition possibilities in the industry; why Rowntree became a takeover target; and Nestle's historical policy of not making hostile takeovers.

Nestle-Rowntree (B) is also a top-selling case. 
 
The authors

James Ellert James Ellert is Professor of Finance and Strategy at IMD.
e james.ellert@imd.ch

Peter Killing is Professor of Strategy at IMD.
e peter.killing@imd.ch

Dana G. Hyde is now an Assistant Professor at the Telfer School of Management, Ottawa, Canada, and sits on The Case Centre’s Board.
e hyde@telfer.uottawa.ca

 

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