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ecch appoints new Director

28 January 2008

Richard McCrackenecch and its Executive Committee are pleased to announce the appointment of Richard McCracken as the new Director of ecch, effective 1 March 2008. Richard will succeed Jeffrey Gray who died suddenly in June 2007.

Richard joins ecch from the Open University (OU) where, as Head of Intellectual Property, he is responsible for the management of copyright and related IP rights across all media. He was instrumental in the development and launch of the OpenLearn initiative, which makes educational resources from OU courses freely available worldwide via the internet. State of the art learning support and social networking tools enable users to connect with one another. Richard is also a member of the senior management team responsible for negotiating and managing the University's unique relationship with the BBC.

Richard holds degrees in English Literature and Law, and a postgraduate Diploma in Intellectual Property Law.

Commenting on Richard's appointment, Mark Jenkins, Chairman of the ecch Executive Committee and Professor of Business Strategy at Cranfield School of Management, said "We are delighted that Richard has accepted the position of ecch Director at a time when ecch faces a number of new challenges, as the global environment in which we operate becomes ever more electronic. My colleagues from business schools across Europe on the ecch Executive Committee, and I, are confident that his background in IP and education and his track record of innovation will prove invaluable."

Richard said he is "looking forward immensely to the new challenge of working within such a unique, non-profit organisation. ecch is in a strong position in its niche market and is well placed to move forward and grasp emerging opportunities to enhance the service it provides to case users and authors. I am committed to continuing ecch's mission to develop, promote and support the case method of learning worldwide."

Notes for editors

ecch is the largest single source of management case studies in the world, with, currently, in excess of 52,000 items in its case catalogue available to all through www.ecch.com. As an independent, membership-based, non-profit organisation with offices at Cranfield University in the UK and Babson College in the USA, ecch is dedicated to supporting authors and users of case studies and promoting and developing the case method of learning.

Pioneered in the early 20th Century at Harvard University, cases have become the favoured teaching method of most of the world's leading business schools. ecch provides the interface between the authors of cases and the educational institutions and businesses that use them for teaching and learning. ecch has an extensive international programme of workshops, publications and events on case writing and teaching and has developed initiatives to support the use of cases in teaching undergraduates and in the developing world.

Further information on ecch

w www.ecch.com

Press information

w www.ecch.com/pressinfo

Press queries, requests for interviews etc

Emma Simmons, ecch consultant communications
t +44 (0)1727 832994
e e.simmons@ecch.com

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On 1 July 2013 ecch changed its name to The Case Centre. Press releases prior to this date refer to ecch.