Why sometimes going 'off strategy' is how you win

19 August 2010

Mark Jenkins has blogged on HBR's The Conversation about how going 'off strategy' helped Mark Webber of Red Bull Racing win the 2010 Hungarian Formula 1 Grand Prix. Read the blog

Mark is Professor of Business Strategy and Director of Research at Cranfield School of Management, Cranfield University and Chairman of ecch. His research focuses on using Formula 1 Motorsport to understand how strategy, teamwork and innovation creates high performance. He has also written a variety of cases on F1.

Mark's ecch workshop, Aligning Your Teaching and Research - the Potential of Case Studies, will be held at Cranfield University on 26 October 2010.

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