Jamie Anderson joins ecch executive committee

18 January 2010

Jamie Andersonecch is pleased to announce that Professor Jamie Anderson has joined its executive committee. Jamie is Adjunct Professor of Strategic Management at TiasNimbas, the business school of Tilburg University and Eindhoven University of Technology and holds visiting positions at the Centre for Management Development at London Business School and the Indian School of Business, Hyderabad. He is recognised as one of Europe's leading researchers on the telecommunication industry in both developed and developing markets.

Jamie has been involved with ecch for over five years as a tutor on case method training programmes. He is passionate about developing cases and supporting others in acquiring case teaching and writing skills. This passion is very much in alignment with the broader objectives of ecch so joining the executive committee was a natural progression.

Having written more than 30 cases, several of which have won international case writing awards, Jamie brings a breadth and depth of case writing and teaching experience to the committee. He has taught on degree and executive education programmes at nine different academic institutions so appreciates the challenges and opportunities of promoting case writing and teaching in a variety of settings.

An interview with Jamie Anderson

Where did your particular interest in cases arise?

I have always loved storytelling, and studied literature as part of my undergraduate degree (Bachelor of Education, Arts) but my first real business case study was written when I was at Monash Mt Eliza Business School in Melbourne way back in 1997. The case was on the branding strategy of Lonely Planet Guidebooks and after that experience I was hooked.

Why do you think that the use of cases is important in management education?

I think we have to be honest and recognise that delivering a 'wow' classroom experience does not come easily to most business school professors who are typically much more interested in publishing in good journals than delighting their students in the classroom. I still find it amazing that people need to take a three or four year degree in education if they want to teach kids, but professors don't need to have any training in educational pedagogy to teach at a business school.

The discipline of writing cases, preparing teaching notes and then teaching cases in the classroom can have a huge impact upon increasing the quality of an individual's teaching. The case writing and teaching process forces one to be structured in thinking about the key concepts to be shared, and the way to choreograph a lesson for maximum impact. Ultimately, a better classroom experience results in greater involvement by participants and increased retention of learning and that is what it is all about (besides the publishing that is...). 

I honestly believe that anyone can become a good case writer, and that educators have a duty to invest in improving their teaching and facilitation skills. As the well known marketing slogan goes, Just Do It!

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On 1 July 2013 ecch changed its name to The Case Centre. Press releases prior to this date refer to ecch.