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Coming to Brazil: ecch workshops to be held in South America for the first time

13 June 2013

Our case method workshops are to be held in Brazil for the first time as part of ecch’s commitment to strengthen its global reach.

The Director of ecch, Richard McCracken, said: "This is an exciting initiative that demonstrates our determination to enable institutions and individuals worldwide to benefit from our internationally renowned case method training.

We’re really looking forward to coming to Brazil in September, as is the workshop leader, Martin Kupp, and we hope these workshops will be the first of many in South America. We’re advising people to book their places as soon as possible, as we expect there will be a lot of interest in both events."

Expert-led workshops

The two workshops, both to be held at Fundação Dom Cabral, Rio de Janeiro, Brazil, in September 2013, are Using Cases to Teach (2 September 2013) and Writing Cases (3-4 September 2013). Both will be led by Martin Kupp, Associate Professor for Entrepreneurship at ESCP Europe, Paris. Martin is also Visiting Professor at EGP Business School in Portugal and the European School of Management and Technology, Berlin. His areas of expertise are strategic innovation, competitive strategy and organizational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsmann.

Using Cases to Teach

This practical, interactive workshop, being held in Brazil for the first time, will help you find new ways to inspire your students and enhance their learning. You’ll gain a greater understanding of case teaching and the prerequisites for success, including how to effectively:

  • plan and prepare
  • lead case discussions
  • hone your all-round classroom skills
  • enhance your students’ learning.

Find out more

Writing Cases

If you have a great idea for a case but aren't sure how to go about writing it, this workshop is perfect for you. You will learn the necessary skills to create relevant and challenging cases that will benefit your students and enhance your impact and enjoyment as a teacher. This intensive hands-on workshop, coming to Brazil for the first time, will help you to:

  • understand what makes a good case and teaching note
  • develop the confidence to write cases that will inspire your students
  • master the tools and techniques you need to structure great cases.

Find out more


Using Cases to Teach: £165 non-residential
Writing Cases: £330 non-residential
Discounted rate to attend both workshops: £450
ecch member organisations receive 10% discount. Depending on your organisation you may be eligible for an additional discount. The level of discount ranges from 40% to 60% and is calculated according to the level of MBA tuition fees set by your university.

Don’t miss out: please book online now to take advantage of this new and exciting opportunity.
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For more information, contact Gemma Bluck, Training and Events Developer
t +44 (0)1234 756409
e gemma@thecasecentre.org

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Press contact


If you have any enquiries or requests for interviews please contact our Press Office.

e press@thecasecentre.org
t +44 (0)1234 756416

On 1 July 2013 ecch changed its name to The Case Centre. Press releases prior to this date refer to ecch.