Best of the Best winner announced in EFMD case writing competition

19 May 2014

Stewart HamiltonCongratulations to Professor Donald A. Marchand and Research Associate Anna Moncef, IMD, Switzerland, who have won the Best of the Best award in EFMD’s case writing competition for their case series, SMS For Life.

The winner was chosen by a panel of judges, including The Case Centre’s Richard McCracken. The case explores the tragic consequences of malaria, a mosquito-borne infectious disease that causes one million mostly preventable deaths each year, the majority in children under five. Read more on EFMD’s website

The case explores:

  • New and collaborative ways, involving private and public companies, to solve world-wide problems that demand solutions beyond the capabilities and responsibilities of single players
  • How simple technology, eg, based on available mobile phone networks, can solve supply chain problems in the most difficult environments
  • How external collaborations can bring innovation to well-established multinational players, and have a potential impact on their business model.

Harnessing everyday technology

SMS for Life harnesses everyday technology to improve access to essential malaria medicines in rural areas of developing countries. It uses a combination of mobile phones, SMS messages, the Internet and electronic mapping technology to track weekly stock levels at public health facilities to:
  • Eliminate stock-outs
  • Increase access to essential medicines
  • Reduce the number of deaths from malaria.

Read more on the Novartis website >

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