Mark Fenton-O’Creevy joins The Case Centre’s executive committee

19 November 2015

A warm welcome to Mark Fenton-O'Creevy who has recently joined our UK executive committee.

Mark is Professor of Organisational Behaviour and Associate Dean External Engagement at The Open University Business School, UK.

‘The Case Centre is a vital resource for schools, students and firms all over the world,’ says Mark. ‘It makes engaging, diverse and practically relevant learning materials available to support active learning.’

Learning approaches

Mark has a history of working on both practice-relevant and technology-enhanced learning approaches and is a National Teaching Fellow and a Senior Fellow of the Higher Education Academy.

My recent book, Learning in Landscapes of Practice, (with Etienne Wenger and others) takes a close look at what it takes to make university learning truly relevant to the challenges that professionals of all kinds face,’ says Mark.

Long experience

‘I have long experience of learning design for online settings and of the design of case study approaches online. I hope to challenge The Case Centre to increasingly embrace and support new modes of learning.

‘I also think that many academics are increasingly time-poor at the same time as being challenged to teach in new ways. I would like to see The Case Centre finding innovative ways to help make teaching with new technologies less time-hungry.’

Strong focus

In his current role, Mark is responsible for The Open University Business School’s students in about 80 different countries.

‘This gives me a strong focus on the need to internationalise the curriculum. My own research (published in journals such Journal of International Business Studies and Journal of Management) focuses on the systematic differences in management context and approaches around the world.

‘Business and management curriculum can be over-reliant on Anglo- US liberal market economy approaches to business and management. An organisation like The Case Centre clearly has an important role in ensuring the wide availability of internationally diverse learning resources.’

Rich learning resources

Mark believes that academics in business schools and training teams in large firms are increasingly looking for a wide range of rich learning resources to enrich their students’ learning.

‘These include video segments, simulations, podcasts, screencasts and ready-made learning segments for online study, as well as cases,’ says Mark.

‘The Case Centre is ideally placed to help. A key challenge will be to provide the right kind of support to grow the supply of high quality materials of this kind.’

Back to executive committee

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