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The Case Centre Awards and Competitions 2017

27 February 2017


The Case Centre’s annual Awards and Competitions, now in their 27th year, celebrate excellence in case writing and teaching at business schools worldwide. Awards are made in nine management categories, plus an overall winner, and four competitions.


Please see Notes for Editors for full results, case details and links

  • The Overall winning case was authored, at the University of St Gallen,* by Erwin Hettich and Günter Müller-Stewens.
  • Outstanding Contribution to the Case Method was won by Rebecca Weintraub, Faculty Director at the Global Health Delivery Project, Harvard University.*
  • Outstanding Case Teacher was won by Wouter De Maeseneire of Vlerick Business School.
  • Copenhagen Business School had its most successful year, winning two category awards. INSEAD won two categories. Harvard Business School won one category and one competition.
  • Single category winning schools: Antwerp Management School;* University of Bath School of Management;* London Business School; McDonough School of Business, Georgetown University; Nanyang Business School, Nanyang Technological University;* Universidad de Sevilla; Stanford Graduate School of Business.
  • Outstanding Case Writer was won by Karthik Ramanna and Radhika Kak, Harvard Business School.
  • Outstanding New Case Writer was won by Olga Kandinskaia, Cyprus International Institute of Management (CIIM).*
  • Outstanding Case Writer on this year’s ‘Hot Topic’ Big Data – Risks and Opportunities was won by Howard Yu, Thomas W. Malnight and Ivy Buche, IMD business school. This is the third time that IMD has won this competition since it was introduced in 2011.
  • Five individuals have won awards in previous years: Laurel C. Austin, Kasra Ferdows, Michael Lewis, Jose A. D. Machuca, Nader Tavassoli.
  • Impact: Winning cases in 2017 have been used for teaching at 107 institutions in 28 countries.
  • Case subject organisations in 2017: Axel Springer; Cult; DBS Bank; Engino; Henkel; Nestlé (x2); L’Oréal; ‘Pharma’; Recruit Holdings; Tesla Motors; University of California, San Diego; Zara.

* denotes first time winning schools.

Richard McCracken, Director of The Case Centre said: “This year’s Awards and Competitions are characterised by many first-time winning schools from across the globe, and more first time winning case authors than we usually honour. This shows us that that the skills of developing successful teaching cases are now established worldwide, and are no longer in the hands of a small group of schools and faculty.

Every year, the subjects of the winning cases give us a unique insight into what is being studied in the business school classroom. While cases on multinational business and the impact of new technologies and social media remain well represented, this year we see subject matter being addressed on the environment and resources, women’s rights, global health delivery and, most topical of all, ‘what is truth?’”

The Case Centre advances the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.


Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org

Notes for Editors:

  1. Results in full
  2. Meet the winners:
    1. Outstanding Contribution to the Case Method
    2. Outstanding Case Teacher
  3. Judging criteria & judges
  4. About The Case Centre

1. Results in full

Outstanding Contribution to the Case Method   Outstanding Case Teacher   Overall Winner
Rebecca Weintraub
Global Health Delivery Project at Harvard University

Wouter De Maeseneire
Vlerick Business School

  Tesla Motors: Business Model Configuration
Erwin Hettich and
Günter Müller-Stewens
University of St Gallen

Management category award winners

Economics, Politics and Business Environment   Entrepreneurship   Ethics and Social Responsibility

UCSD: A Cancer Cluster in the Literature Building? (A)
Laurel C. Austin
Copenhagen Business School

  Axel Springer in 2014:
Strategic Leadership of
the Digital Media Transformation

Robert A. Burgelman, Robert Siegel and Jason Luther
Stanford Graduate School
of Business

CULT Girl: Responsible Management and 
Self-Management of Subjectivity at Work
Rasmus Johnsen and
Navid Baharlooie
Copenhagen Business School

Finance, Accounting and Control   Human Resource Management / Organisational Behaviour   Knowledge, Information and Communication Systems Management

Henkel: Building a Winning Culture
Robert L. Simons
and Natalie Kindred
Harvard Business School


Oxipouco: An Endangered Species Resource Negotiation
(A) & (B)

Horacio Falcão


Rewiring the Enterprise for Digital Innovation:
The Case of DBS Bank

Sia Siew Kien, Christina Soh, Peter Weill and Yvonne Chong
Nanyang Business School

Marketing   Production and Operations Management   Strategy and General Management

Ombre, Tie-dye, Splat Hair: Trends or Fads?
‘Pull’ and ‘Push’ Social Media Strategies at L’Oréal Paris

David Dubois and Katrina Bens


Zara: The World’s Largest Fashion Retailer
Kasra Ferdows, McDonough School of Business, Georgetown University; Jose A.D. Machuca, Universidad de Sevilla; Michael Lewis, University of Bath School of Management


Nespresso: What Next?
Jamie Anderson, Antwerp Management School; Nader Tavassoli, London Business School; Mark Collins, Independent Research Associate

Competition winners

Outstanding Case Writer   Outstanding New Case Writer   Outstanding Case Writer: Hot Topic 'Big Data-Risks and Opportunities'

The Maggi Noodle Safety Crisis in India (A), (B) & (C)
Karthik Ramanna and
Radhika Kak
Harvard Business School

  Engino Toys: Staying in China or Moving to Europe?
Olga Kandinskaia 
Cyprus International Institute of Management (CIIM)

Recruit Japan: Harnessing
Data to Create Value
Howard Yu, Thomas W. Malnight and Ivy Buche

2. Winners biographies

2.1 Outstanding Contribution to the Case Method

Rebecca Weintraub

Rebecca WeintraubRebecca Weintraub is Faculty Director at the Global Health Delivery Project; Assistant Professor, Department of Global Health and Social Medicine, Harvard Medical School; and Associate Physician, Division of Global Health Equity, Brigham and Women's Hospital.

Over the past nine years, Rebecca has helped adapt the case method to teach global health delivery to students in a diverse range of programmes, from public health to medicine, and she has worked to enable other faculty, including those in resource-limited settings, to do the same.

With colleagues, she has led the research and development of 36 cases in global health delivery, available online at no cost to the public, with accompanying teaching notes. Over 500 medical, public health and business schools have used the cases. Since 2008, Rebecca has also led GHDonline.org, a network of virtual communities that connects 21,000+ health professionals from more than 185 countries and 7,000 organisations.

In 2014, the World Economic Forum honoured Rebecca as a Young Global Leader. She graduated from Yale University, Stanford School of Medicine, and completed her medical training at Brigham and Women’s Hospital. Find out more

2.2 Outstanding Case Teacher

Wouter De Maeseneire

Wouter De MaeseneireWouter De Maeseneire is Associate Professor of Corporate Finance and Programme Director of the CFA-accredited Master in Financial Management at Vlerick Business School.

Wouter, who is an expert in company valuation, often uses his own cases in class and has taught extensively abroad in Russia, Thailand, China, Sweden, Ecuador, Germany, United Kingdom, Denmark and Switzerland. He also works on customised programmes for corporations such as AGC, Rabobank, Alpro, Pfizer, McCain, Bekaert, Siemens, Accenture, ABInbev, Toyota, Honda, and Sun Microsystems.

The judges agreed that Wouter is an exceptionally gifted and committed practitioner. They also noted his award-winning cases and his work in mentoring colleagues, plus previous accolades including twice receiving the best teacher award at Vlerick. Find out more

3. Judging criteria & judges

The Case Centre Awards and Competitions recognise outstanding case writers and teachers from across the globe. These prestigious accolades celebrate worldwide excellence in case writing and teaching and are now considered the case method community's annual 'Oscars'.

Awards for cases are presented for nine management categories plus an Overall Winner Award. Each year, an award is made to recognise an individual who has made an Outstanding Contribution to the Case Method.

The Outstanding Case Teacher competition recognises an excellent practitioner in the case classroom. Three case writing competitions are held each year to find an outstanding case writer, an outstanding first time case writer, and to identify the best new case written on a topical ‘Hot topic’.

The Awards are in their 27th year. They have been awarded on a global basis since 2011 (previously European Awards.)

Management categories and Overall Winner Award: Awards are presented to those outstanding cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to our collection in the past five years are eligible in nine management categories. The Overall Award goes to the most popular case across all categories.

Outstanding Contribution to the Case Method: The Case Centre’s executive committee selects the recipient of this award.

Case Writing Competitions: Expert panels judge the case writing competition entries anonymously to ensure complete impartiality.

2017 outstanding case writer judges: Anders Aspling, Globally Responsible Leadership Initiative; Richard McCracken, The Case Centre; George Rosier, SP Jain School of Global Management; Wolfgang Ulaga, Arizona State University.

2017 new case writer judges: Sally Baack, San Francisco State University; Bas Koene, Rotterdam School of Management; Richard McCracken, The Case Centre; Muhammad Roomi, Mohammed Bin Salman College of Business and Entrepreneurship.

2017 hot topic judges: Debi Ashenden, University of Portsmouth; Richard McCracken, The Case Centre; Joe Peppard, ESMT European School of Management and Technology; Theresa Simpkin, Anglia Ruskin University; Geoffrey Taylor, SAS UK.

Outstanding Case Teacher: A panel of expert case method practitioners select the winning entry.

2017 judges: Anita Elberse, Harvard Business School; Kamran Kashani, IMD; Richard McCracken, The Case Centre; Debapratim Purkayastha, ICFAI Business School.

4. The Case Centre

The Case Centre advances the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity. www.thecasecentre.org

The Case Centre:

We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.


We are governed by our Memorandum and Articles of Association. Our executive committee, comprising up to fourteen annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.

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