The Case Centre Awards and Competitions 2018


5 March 2018

#CaseAwards2018

The Case Centre’s Awards and Competitions 2018 are announced. Now in their 28th year, these celebrate excellence in case writing and teaching, at business schools worldwide.

Overview of Results

Please see Notes for Editors for full results, case details and links

  • Overall Winning Case: Youngme Moon, (case about Uber), Harvard Business School. (Third time HBS has won this, since the Awards went global in 2011).
  • Outstanding Contribution to the Case Method: awarded (posthumously) to David A Garvin, Harvard Business School.
  • Outstanding Case Teacher: Pierre Chandon, INSEAD.
  • Outstanding Case Writer: jointly won by Syeda Maseeha Qumer and Debapratim Purkayastha, ICFAI Business School (IBS), and Vijaya Narapareddy Zinnoury, Daniels College of Business, University of Denver.
  • Outstanding New Case Writer: Alvaro Sandroni and Farhad Aspy Fatakia, Kellogg School of Management.
  • Outstanding Case Writer on this year’s Hot Topic ‘Disruptive Change’: L Felipe Monteiro and Anne-Marie Carrick, INSEAD.
  • Multi category winning schools: INSEAD - three category Awards and two Competitions; Harvard Business School - two Overall Award/Competitions; Copenhagen Business School - (as in 2017) two category Awards (including the NEW category ‘Free Case’).
  • Single category winning schools: Brigham Young University Marriott School of Business*; Daniels College of Business, University of Denver*; HEC Paris; Hult International Business School*; ICFAI Business School (IBS); Kellogg School of Management*; Stephen M. Ross School of Business, University of Michigan*; Rotterdam School of Management, Erasmus University; Singapore Management University; Stanford Graduate School of Business.
  • Individual faculty winners also in previous years: Pierre Chandon, David Dubois, Hau L Lee, Debapratim Purkayastha.
  • Impact of winning cases: used for teaching at 120 institutions in 31 countries.
  • Winning case subject-organisations: AccorHotels, Amazon, BP, Fairphone, Gillette, Kirat Housing, Li & Fung, Prada, TAG Heuer, Tehelka, Tesla Motors (as in 2016 and 2017), Uber, Unilever, Zappos.
  • Number of Awards/Competitions: one Overall case winner, ten management category Awards (including NEW Award ‘Free Case’), and five Competitions.
  • Assessment and judging: Awards are assessed anonymously, based on data. The Competitions are decided by a judging panel.

* denotes first time winning schools.

Richard McCracken, Director of The Case Centre said: “This year’s Awards and Competitions are characterised both by strong performances from established case producing schools such as Harvard Business School and INSEAD, and by five first-time winning schools.

“We also have more first-time winning case authors than ever before. This shows us that faculty at ever more institutions are developing successful teaching cases of a topicality, relevance and pedagogical quality that faculty at other schools worldwide want to use them in their own classrooms.

“The subjects of winning cases also give us a unique annual insight into what future business people are being taught. Cases on multinational business, and negotiating the new digital media landscape, remain well represented, with many companies: Amazon, BP, Tesla, Unilever, Uber and Zappos, appearing for a second, third or even fourth year. But in 2018 we also see a strong representation of dilemmas around ethics, sustainability, and the highly topical issue of sexual harassment.

“2018 also sees for the first time a posthumous Award. The judges felt unanimously that few have contributed so much to the practice and understanding of the case method of learning as David A Garvin, whose lifelong contribution, both at Harvard Business School and far beyond, was cut short by his untimely death.”

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

FOR MORE INFORMATION PLEASE CONTACT:

Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org

Notes for Editors:

  1. Results in full
  2. Meet the winners:
    1. Outstanding Contribution to the Case Method
    2. Outstanding Case Teacher
  3. Judging criteria & judges
  4. About The Case Centre

1. Results in full

Outstanding Contribution to the Case Method   Outstanding Case Teacher   Overall Winner
David A Garvin
Harvard Business School
  Pierre Chandon
INSEAD
  Uber: Changing the Way the World Moves
Youngme Moon
Harvard Business School

Competition winners

Outstanding Case Writer   Outstanding New Case Writer   Outstanding Case Writer: Hot Topic 'Big Disruptive Change'

Breaking the Code of Silence
Syeda Maseeha Qumer and Debapratim Purkayastha
ICFAI Business School (IBS)
Vijaya Narapareddy Zinnoury
Daniels College of Business, University of Denver

  Kirat Housing Development Society
Alvaro Sandroni and
Farhad Aspy Fatakia
Kellogg School of Management
 

The TAG Heuer Carrera Connected Watch: Swiss Avant-Garde for the Digital Age (A) & (B)
L Felipe Monteiro and
Anne-Marie Carrick
INSEAD

Management category award winners

Economics, Politics and Business Environment   Entrepreneurship   Ethics and Social Responsibility

Amazon in Emerging Markets
Amy Nguyen-Chyung and
Elliot Faulk
Stephen M. Ross School of Business, University of Michigan

  Fairphone: Organising for Sustained Social Impact
Onajomo Akemu, Gail Whiteman and Tao Yue
Rotterdam School of Management, Erasmus University
 

Sustainability as Opportunity: Unilever’s Sustainable Living Plan
Joanne Lawrence
and Kevina Kenny
Hult International Business School
Andreas Rasche
Copenhagen Business School

         
Finance, Accounting and Control   Human Resource Management / Organisational Behaviour   Knowledge, Information and Communication Systems Management
Prada’s Hong Kong IPO
Denis Gromb and
Alberta Di Giuli
HEC Paris

 

 

Tony Hsieh at Zappos: Structure, Culture and Radical Change
Noah Askin, Gianpiero Petriglieri and Joanna Lockard
INSEAD

 

Gillette’s ‘Shave India Movement’: Razor Sharp Against the Stubble
Srinivas K Reddy and
Christopher Dula
Singapore Management University

         
Marketing   Production and Operations Management   Strategy and General Management

AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey
David Dubois, Inyoung Chae, Joerg Niessing and Jean Wee
INSEAD

 

Everything is Connected: A New Era of Sustainability at Li & Fung
Hau L Lee and Sheila Melvin
Stanford Graduate School of Business

 

Tesla Motors: Disrupting the Auto Industry?
Jeffrey H Dyer
Brigham Young University Marriott School of Business
Nathan Furr
INSEAD

    Free case    
   

British Petroleum: From Texas City to the Gulf of Mexico and Beyond
Torben Juul Andersen and
Christine Bang Andersen
Copenhagen Business School

   

2. Winners biographies

2.1 Outstanding Contribution to the Case Method

David A Garvin

David Garvin

David A Garvin was the C Roland Christensen Professor of Business Administration at Harvard Business School (HBS). He was a member of the faculty from 1979 until his untimely death from cancer on 30 April 2017.

Few have contributed so much to the practice and understanding of the case method of learning as David, both at Harvard Business School and far beyond. An extraordinary and meticulous case writer, David authored more than 70, around a dozen of which feature as the most popular in HBS’s case collection.

David was also a revered case teacher, devoting much of his career to helping fellow educators hone their classroom skills. He played an instrumental role in developing the multimedia instructional series, Participant-Centered Learning and the Case Method, designed to help teachers gain an insight in to the method and its practice.

As a case method scholar, David published several books and articles on the topic, including the influential, Education for Judgment: The Artistry of Discussion Leadership, co-authored with C. Roland Christensen and Ann Sweet. Find out more

2.2 Outstanding Case Teacher

Pierre Chandon

Pierre Chandon

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD, and the Director of the INSEAD-Sorbonne University Behavioural Lab.

The judges agreed that Pierre was the stand-out winner of this year’s competition. He is an advocate for teaching your own cases and has written numerous award-winning cases to accomplish this. They noted that he is committed to making the best out of every class, and the use of his pre-class online survey tool allows him to prepare for sessions exceptionally well.

Pierre’s area of study includes innovative food marketing solutions, and he teaches brand management in the MBA, EMBA and executive education programmes at INSEAD. Find out more

3. Judging criteria & judges

The Case Centre Awards and Competitions recognise outstanding case writers and teachers from across the globe. These prestigious accolades celebrate worldwide excellence in case writing and teaching and are now considered the case method community's annual 'Oscars'.

Awards for cases are presented for ten management categories plus an Overall Winner Award. For the first time, in 2018, a new award is being made for a ‘free’ case. Each year, an award is also made to recognise an individual who has made an Outstanding Contribution to the Case Method.

The Outstanding Case Teacher competition recognises an excellent practitioner in the case classroom.

Three case writing competitions are held each year to find an outstanding case writer, an outstanding first-time case writer, and to identify the best new case written on a topical ‘Hot topic’, this year, Disruptive Change.

The Awards are in their 28th year. They have been awarded on a global basis since 2011 (previously European Awards.)

Management categories, including the new ‘free case’ and Overall Winner Award, are presented to those cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to The Case Centre’s collection in the past five years are eligible. The Overall Award goes to the most popular case across all categories.

Awards are assessed anonymously, based on data. The Competitions are decided by a judging panel.

Outstanding Contribution to the Case Method: The Case Centre’s executive committee selects the recipient of this award.

Case Writing Competitions: Expert panels judge the case writing competition entries anonymously to ensure complete impartiality.

2018 outstanding case writer judges: Todd Bridgman, Victoria Business School at Victoria University of Wellington; Pierre Chandon, INSEAD; Richard McCracken, The Case Centre; and David B Yoffie, Harvard Business School.

2018 new case writer judges: Erwin Hettich, Digital Ventures; Richard McCracken, The Case Centre; Karthik Ramanna, Blavatnik School of Government, University of Oxford; and Jamie Rundle, Sheffield Business School, Sheffield Hallam University.

2018 hot topic judges: Richard Jolly, London Business School; Rachida Justo, IE Business School; Richard McCracken, The Case Centre; and Eleanor O’Higgins, UCD Michael Smurfit Graduate School of Business.

2018 Outstanding Case Teacher judges: Wouter De Maeseneire, Vlerick Busines School; Shannon Hessel, Copenhagen Business School; Vineet Kumar, Yale School of Management; and Richard McCracken, The Case Centre.

4. The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity. www.thecasecentre.org

The Case Centre:

We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.

www.thecasecentre.org

Governance
We are governed by our Memorandum and Articles of Association. Our executive committee, comprising up to fourteen annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.

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