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The Case Centre Awards and Competitions 2018

25 February 2019


Announcing The Case Centre’s* Award and Competition Winners 2019

Now in their 29th year, The Case Centre’s 11 Awards and five Competitions celebrate excellence in case writing and teaching at schools of business, management and government worldwide.


The Overall Winning Case, on Accor’s digital marketing, was co-authored at Harvard Business School (HBS), the Cornell SC Johnson College of Business, Cornell University and ESSEC Business School. (This is a fourth Overall Award for HBS**, a first-time success in the Awards for Cornell SC Johnson College, and a first-time Overall win for ESSEC, which has won two category awards in previous years.)

Outstanding Case Teacher was won by David Wood, the second time a member of Ivey Business School’s faculty has won this Competition.

The prestigious Outstanding Contribution to the Case Method was won by Vijaya Narapareddy Zinnoury of the Daniels College of Business, University of Denver. She was the winner of the Outstanding Case Writer Competition in 2018 and is the third female winner in the nine years the Outstanding Contribution to the Case Method has been recognised.

Outstanding Compact Case was a new competition for 2019. The inaugural winner, a cartoon case, from ICFAI Business School, is a first win for this innovative pedagogical format. Its co-author (with illustrator Sid Ghosh) Debapratim Purkayastha has won a total of three Awards/Competitions this year to add to the five won in previous years. (Debapratim Purkayastha has consistently topped The Case Centre’s Top 40 Bestselling Case Authors list since it was first compiled in 2015/16.)

This year’s Awards and Competitions sees a growing diversity of successful institutions from right across the globe including five first-time winning schools (Blavatnik School of Government, University of Oxford; Columbia Business School; Cornell SC Johnson College of Business; ESCP Europe; ISEG Lisbon School of Economics & Management) indicating that excellence in the case method is no longer the sole domain of a small group of elite institutions or faculty. There were 23 first-time, individual faculty/research winners.

Commenting on the 2019 Awards, Richard McCracken, Director of The Case Centre, said: “Coming hot on the heels of the inaugural World Case Teaching Day, held on 5 February 2019, this year’s flagship Awards and Competitions show that over their 29-year history, standards of excellence in case writing and teaching have grown and spread right around the world to more institutions than ever before. Award winning cases were taught in 103 schools in 34 countries. While many schools encourage faculty to prioritise journal-worthy research, the fact that ever more individual authors and teachers are now winning Case Awards and Competitions, bears testament to the widespread dedication of faculty to bring students around the world topical, relevant and innovative classroom materials. Our annual case ‘Oscars’ shine a proud annual light on these impactful achievements.”

Winning case subjects included for the first time President Trump (Outstanding Case Writer Competition). Other subjects being taught in classrooms worldwide with award-winning cases now include Uber, for the third time, cases on familiar multinationals such as Accor, Amazon and Apple, while cases on local business issues were also well represented among the winners, such as the Free Case category winner on KazOil, highlighting current national/international geopolitical trends.

*The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

**The previously European Awards went global in 2011.

Results in full

For biographical details of winners, and judging criteria, please see the Notes for Editors.

Competition winners

Outstanding Contribution to the Case Method   Outstanding Case Teacher
Vijaya Narapareddy Zinnoury
Daniels College of Business, University of Denver
  David Wood
Ivey Business School
Outstanding Case Writer   Outstanding New Case Writer   Outstanding Compact Case
President Trump Calling: Accept or Decline?
Karthik Ramanna, Vidhya Muthuram and Sarah McAra
Blavatnik School of Government, University of Oxford
  Strategic Actions in Challenging Times
João Silva and José Azevedo-Pereira
ISEG Lisbon School of Economics & Management
  Turbulence on the Tarmac
Debapratim Purkayastha and Sid Ghosh
ICFAI Business School (IBS)

Award winners

Overall Award Winner   Free Case
Accor: Strengthening the Brand with Digital Marketing
Jill Avery, Harvard Business School
Chekitan S Dev, Cornell SC Johnson College of Business, Cornell University
Peter O'Connor, ESSEC Business School
  The Acquisition Experiences of KazOil
Dana Minbaeva
Copenhagen Business School
Maral Muratbekova-Touron
ESCP Europe
Economics, Politics and Business Environment   Entrepreneurship   Ethics and Social Responsibility
Patagonia’s Sustainability Strategy: Don’t Buy Our Products
Francisco Szekely and Zahir Dossa
IMD business school
  AB InBev: Brewing an Innovation Strategy
Robert E Siegel and Amadeus Orleans
Stanford Graduate School of Business
  Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy
N Craig Smith and Erin McCormick
Finance, Accounting and Control   Human Resource Management / Organisational Behaviour   Knowledge, Information and Communication Systems Management
H J Heinz M&A
David P Stowell and Nicholas Kawar
Kellogg School of Management
  Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Debapratim Purkayastha
ICFAI Business School (IBS)
  Amazon’s Big Data Strategy
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
Marketing   Production and Operations Management   Strategy and General Management
Château Margaux: Launching the Third Wine
Elie Ofek and Eric E Vogt
Harvard Business School
  Markdown Pricing Optimization at Bloomingdale's (A) and (B)
Wei Ke, Costis Maglaras and Garrett van Ryzin
Columbia Business School
  Apple and Its Suppliers: Corporate Social Responsibility
An Ivey Publishing case by
Sun Hye Lee and Kamel Mellahi
Warwick Business School
Michael J Mol
Copenhagen Business School


Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org

Or: Emma Simmons, +44 (0)1727 832994, emma@thecasecentre.org

Notes for Editors:

  1. Meet the winners:
    1. Outstanding Contribution to the Case Method
    2. Outstanding Case Teacher
  2. Judging criteria & judges
  3. About The Case Centre

1. Winners biographies

1.1 Outstanding Contribution to the Case Method

Vijaya Narapareddy Zinnoury

Vijaya Narapareddy Zinnoury

Vijaya Narapareddy Zinnoury is Associate Professor at Daniels College of Business, University of Denver.

Throughout her academic career, Vijaya has been deeply committed to the case method. She is a prolific, award-winning case author, and uses cases across all programmes that she teaches.

Vijaya is the former president of NACRA (North American Case Research Association), and is still Chair of their Corporate Governance and Ethics Track. She is on the editorial board of four leading case journals, and has won an award as an outstanding case reviewer.

Vijaya has travelled the world delivering professional development workshops on case research, teaching and writing to fellow academics. She has also supervised and mentored many students who have gone on to win case awards and competitions.

Find out more

1.2 Outstanding Case Teacher

David Wood

David Wood

David Wood is a Lecturer in Operations Management, and MBA Program Director at the Ivey Business School.

Prior to joining Ivey in 2009, David spent many years in industry as the Director of Sales & Marketing in the US, and then VP Manufacturing, before becoming President for W. C. Wood Company, a global manufacturer of home appliances.

During his time at Ivey, David has shown an inspirational commitment to case teaching. This is reflected in his teaching evaluations, and the remarks of colleagues and students.

David has also worked with Ivey Publishing to explore how technology can enhance the case-based classroom, and introduced the first blended learning module at Ivey. In addition to his written case studies, he has also published a multimedia case.

With Michiel Leenders, Louise Mauffette-Leenders and James A Erskine, David is currently co-authoring new versions of the Ivey best-selling case method books: Teaching with Cases, Writing Cases, and Learning with Cases.

David also won Ivey’s David G. Burgoyne Teaching Award for Outstanding Commitment to Student Development in 2014.

Find out more >

2. Judging criteria & judges

The Case Centre Awards and Competitions recognise outstanding case writers and teachers from across the globe. These prestigious accolades celebrate worldwide excellence in case writing and teaching and are now considered the case method community's annual 'Oscars'.

Awards for cases are presented for ten management categories plus an Overall Winner Award and a ‘free’ case. Each year, an award is also made to recognise an individual who has made an Outstanding Contribution to the Case Method.

The Outstanding Case Teacher competition recognises an excellent practitioner in the case classroom.

Three case writing competitions are held each year to find an outstanding case writer, an outstanding first-time case writer, and to identify the best new compact case of less than five pages.

The Awards are in their 29th year. They have been awarded on a global basis since 2011 (previously European Awards).

Management categories, including the ‘free case’ and Overall Winner Award, are presented to those cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to The Case Centre’s collection in the past five years are eligible. The Overall Award goes to the most popular case across all categories.

Awards are assessed anonymously, based on data. The Competitions are decided by a judging panel.

Outstanding Contribution to the Case Method: The Case Centre’s executive committee selects the recipient of this award.

Case Writing Competitions: Expert panels judge the case writing competition entries anonymously to ensure complete impartiality.

2019 Outstanding Case Writer judges: David Dubois, INSEAD; Raymond Madden, Razak School of Government; Richard McCracken, The Case Centre; S Nazli Wasti, Middle East Technical University.

2019 New Case Writer judges: Denis Gromb, HEC Paris; Richard McCracken, The Case Centre; Erin E Sullivan, Harvard Medical School; Leila Triki, Mediterranean School of Business.

2019 Compact Case judges: Richard McCracken, The Case Centre; Laura Rojo, IE Business School; VR Seshadri, Indian School of Business; Antonis Simintiras, Gulf University for Science and Technology.

2019 Outstanding Case Teacher judges: Scott Andrews, University of Worcester; Laurel Austin, Ivey Business School; Paul Juras, Babson College; Richard McCracken, The Case Centre.

3. The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity. www.thecasecentre.org

The Case Centre:

We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.


We are governed by our Memorandum and Articles of Association. Our executive committee, comprising up to fourteen annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.

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