Press release - 5 February 2020

 

Urs Mueller, of SDA Bocconi School of Management, announced as Outstanding Case Teacher 2020

#OutstandingCaseTeacher2020

Urs MuellerOn #WorldCaseTeachingDay, The Case Centre names Urs Mueller, Associate Professor of Practice at SDA Bocconi School of Management and visiting lecturer at ESMT Berlin, as winner of the 2020 Outstanding Case Teacher competition.

Presented annually since 2013, the international Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Richard McCracken, Director of The Case Centre and chair of the judging panel, said: “All nominees for this prestigious award were of a very high standard, but the judges agreed that Urs stood out as the clear and deserving winner.

“A passionate and committed case teacher, Urs’ students comment on how immersive, challenging and engaging his case teaching is. He tackles critique of the case method head-on, making personal twists to his case teaching to mitigate its perceived disadvantages, while leveraging its strengths.

“Urs’ colleagues testify that he is an inspiring case teacher who constantly introduces innovations to his case teaching approach, to energise participants and ensure deep learning and true impact. As a tutor on The Case Centre’s workshop programme he has also trained hundreds of faculty in case teaching and writing around the world.”

Urs commented: “I am deeply honoured to receive this award. In my role as program director for various executive education and degree programs, I have had the privilege to observe a large number of truly excellent case teachers. I learned so much from them and realised that I had to find my own personal style of using cases in class.

“I accept this award with the ambition to further improve my own use of cases, most importantly by using cases in ways that buffer the method against sometimes legitimate criticism of being tool-focused instead of helping the development of more relevant competencies like analytical skills, creativity and critical thinking.”

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

FOR MORE INFORMATION PLEASE CONTACT:

Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org


Notes for Editors:

  1. Meet the winner
  2. Testimonials from students and colleagues
  3. Competition criteria and judging
  4. About The Case Centre
  5. #WorldCaseTeachingDay

1. Meet the winner

Urs MuellerUrs Mueller is Associate Professor of Practice in the Knowledge group ‘Strategy & Entrepreneurship’ at SDA Bocconi School of Management and visiting lecturer at ESMT Berlin.

Urs has designed, directed and taught in numerous executive education programs for a wide range of customers and served as program director for ESMT Berlin’s flagship open enrolment program ‘Executive Transition Program’ for more than 10 years.
 
Urs’ research activities focus on business ethics and corporate (social) responsibility. In particular, he is interested in how managers in real life do and/or should take decisions with moral dimensions.
 
A passionate case teacher, Urs consistently receives exceptional feedback from his students.

As a tutor on The Case Centre’s workshop programme, since 2013 Urs has trained hundreds of faculty around the world how to teach and write cases. He has also written several award-winning and bestselling cases. Urs is currently writing a book and two workbooks on case teaching and writing.

Find out more >

2. Testimonials from students and colleagues

“Urs’ case teaching is highly immersive. It is always more than an abstract academic exercise, in a way that I always felt completely involved in the particular situation. The cases I have worked on have always been written by Urs himself. I think this is why Urs provides rich detail when teaching – while keeping focus. Urs’ teaching is so engaging that even his pre-release cases are a mind-boggling exercise. His teaching is challenging and asks for decisions. When Urs teaches, you never know what's coming up – there is no routine. Urs also used online polling when it was still new and embedded it live in the case, drawing everybody in. I have seen a good number of excellent case teachers, and Urs really is a step ahead.” Lars Timmermann, Student at ESMT Berlin

“I have personally seen Urs in action many times and can testify that he is a great and energetic case teacher who encourages lively debate and manages to make the case discussions relevant to his participants. But even more importantly, he is known as someone who constantly introduces innovations in his teaching approach that energises his participants and ensures deep learning and true impact.” Olaf Plötner, Professor, ESMT Berlin

“Observing Urs when teaching cases has greatly inspired me over the course of the past years. He is my role model regarding how to choose the right case for the right class, smoothly enter the discussion, facilitate a valuable exchange of views, distil learnings, and provide an enjoyable learning experience to students and participants. When teaching cases, I actually ask myself quite frequently: “What would Urs say at this point?”” Johannes Habel, Associate Professor, Warwick Business School

3. Competition criteria and judging

Presented annually since 2013, the global Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Entrants are nominated by their students. Nominees are then invited to submit detailed information about their case teaching approach. Their entry must also be supported by student rating data and testimonials from colleagues.

Entries are then judged by an expert panel.

2020 Outstanding Case Teacher judges: Angela Lee, Columbia Business School; Paul Matthyssens, Antwerp Management School; Vijaya Narapareddy, University of Denver Daniels College of Business; Nader Tavassoli, London Business School; and Richard McCracken, The Case Centre.

4. The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

We:

We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.

www.thecasecentre.org

Governance

We are governed by our Memorandum and Articles of Association. Our Executive Committee, comprising up to 14 annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.

5. #WorldCaseTeachingDay

Every day, in thousands of business schools around the globe, classrooms come alive as fundamental beliefs and assertions are challenged, and students learn to think differently and more effectively through the case method.

#WorldCaseTeachingDay takes place annually on 5 February, and celebrates the contribution that this powerful pedagogical tool makes to the lives and careers of students and educators worldwide.

www.worldcaseteachingday.org

Press contact

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