Press release - 5 February 2021

 

Mats Urde, of Lund University School of Economics and Management, announced as Outstanding Case Teacher 2021

#OutstandingCaseTeacher2021

Mats UrdeAs part of the annual #WorldCaseTeachingDay celebrations, The Case Centre has named Mats Urde, Associate Professor of Strategic Brand Management at Lund University School of Economics and Management, as winner of the 2021 Outstanding Case Teacher competition.

Presented annually since 2013, the international Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Richard McCracken, Director of The Case Centre and chair of the judging panel, said: “The judges had a difficult task in selecting a winner from an outstanding shortlist of candidates, but Mats is a worthy winner.

“Mats is a case teacher who shows outstanding commitment to his students. He goes the extra mile to support their progress through the most effective pedagogy at his disposal - the case method.

“By involving and supporting students in writing cases, Mats has effectively extended the use of cases in the classroom. The judges were also impressed by his work to support colleagues, and to champion the use of the case method at his school. Comfortable in bringing innovation, both technical and pedagogical, into his teaching, Mats possesses strengths across all elements of the attributes one looks for in an outstanding case teacher.”

Mats commented: “Teaching with cases is to place yourself and all participants in action mode, facing and solving challenging real-life situations together. When the learning climate in the room is at its best, all show courage, integrity, and an open mind. It is a privilege to be a case teacher and I am deeply honoured to receive this award.”

 

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

FOR MORE INFORMATION PLEASE CONTACT:

Antoinette Mills, +44 (0)7974 397288, antoinette@thecasecentre.org


Notes for Editors:

  1. Meet the winner
  2. Testimonials from students and colleagues
  3. Competition criteria and judging
  4. About The Case Centre
  5. #WorldCaseTeachingDay

1. Meet the winner

Mats UrdeMats Urde is an Associate Professor of Strategic Brand Management at Lund University School of Economics and Management (LUSEM).

Mats is a strong proponent of the case method and has promoted a case teaching and case learning culture at his university. He is co-founder of Lund University Case Academy and LUSEM Case Academy and heads its case training programme. He also coaches the Lund student teams for international case competitions.

Several of Mats’ courses, such as Strategic Brand Management and Corporate Brand Management and Reputation, are wholly case based, with Mats embracing the full potential of the case method and its impact on research, teaching and learning.

Mats was voted the Lund Teacher of the Year (2013) and received The Lund University Pedagogical Teaching Award (2015).

Find out about Mats’ winning competition entry

2. Testimonials from students and colleagues

“Mats is a truly engaging professor who challenges your thinking and involves you in the learning process. He makes you go the extra mile and think outside the box, just like he does. In one of Mats’ courses we had to write and solve our own cases. He then organised a case competition event where we solved each other’s cases. Mats is a teacher who wants you to understand the theoretical frameworks, but also know how to use them in real life. I think I personally never learned as much in a class as in his - because he made us apply all those theoretical frameworks.”
Anna-Maria Ostermann, Student at Lund University School of Economics and Management

“Mats' skills precede his classroom appearance. He clearly understands what engages students/executives in case topics, case protagonist decisions, and supporting analysis. He uses a range of techniques - role plays, timely votes, group presentations, case-related guests etc. He grasps what a superior case does for student preparation, class discussion and learning. I consider Mats an excellent case teacher - as idea developer, case writer, classroom teacher, case/course developer, advocate for case-based learning, and enhancer of student case experiences.”
Stephen A. Greyser, Richard P. Chapman Professor (Marketing/Communications), Emeritus, Harvard Business School

“Mats is one of the driving forces behind the Lund University School of Economics and Management (LUSEM) Case Academy. The most significant outcome of Mats’ work is how it is applied and used among both students and faculty. For example, our case faculty now offer pedagogical courses on both case teaching and case writing. Mats experience as a case writer and case teacher is much appreciated.”
Ulf Ramberg, Associated Professor, Founder and member of LUSEM Case Academy, Lund University School of Economics and Management

3. Competition criteria and judging

Presented annually since 2013, the global Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Entrants are nominated by their students. Nominees are then invited to submit detailed information about their case teaching approach. Their entry must also be supported by student rating data and testimonials from colleagues.

Entries are then judged by an expert panel.

2021 Outstanding Case Teacher judges: Jill Avery, Harvard Business School; Urs Mueller, SDA Bocconi School of Management; David Wood, Ivey Business School; and Richard McCracken, The Case Centre.

4. The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

We:

We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.

www.thecasecentre.org

Governance

We are governed by our Memorandum and Articles of Association. Our Executive Committee, comprising up to 14 annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.

5. #WorldCaseTeachingDay

Every day, in thousands of business schools around the globe, classrooms come alive as fundamental beliefs and assertions are challenged, and students learn to think differently and more effectively through the case method.

#WorldCaseTeachingDay takes place annually at the beginning of, and celebrates the contribution that this powerful pedagogical tool makes to the lives and careers of students and educators worldwide.

www.worldcaseteachingday.org

Press contact

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