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Five minutes with Herminia Ibarra

Herminia Ibarra is the Charles Handy Chair in Organisational Behaviour; Professor of Organisational Behaviour at London Business School.

What's been your experience with the case method; what first attracted you to it?

I joined the Harvard Business School faculty in 1989. The case method is what they taught with, and this is what we learned as incoming faculty.

What does the case method offer that other teaching tools fail to?

Case studies naturally lead students to identify (or disidentify) with case protagonists, raising both their emotional engagement with the material and its personal relevance. It also makes it easier for students to see the relevance of concepts and frameworks to the real-world situations they have encountered.

yogaHow do you relax?

Yoga, listening to music, spending time with friends and family.

Do you have a favourite quote or guiding principle?

"Adults are more likely to act their way into a new way of thinking than to think their way into a new way of acting," stolen from Richard Pascuale.

About Herminia

Herminia Ibarra is the Charles Handy Professor of Organisational Behaviour at London Business School

Prior to joining LBS, Herminia also served on the INSEAD and Harvard Business School faculties.
An authority on leadership and career development, Thinkers 50 ranks Ibarra among the top management thinkers in the world. She is a member of the World Economic Forum’s Expert Network, a judge for the Financial Times/McKinsey Business Book of the Year Award, and one of Apolitical’s 100 most influential people in gender policy.

Herminia is the author of bestselling books including Act Like a Leader, Think Like a Leader and Working Identity: Unconventional Strategies for Reinventing Your Career.

Herminia was ranked number 34 in the 2018/19 Top 40 Bestselling Case Authors.

Browse Herminia’s cases

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