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ecch Case Awards 2012

Presentation to winning author John Deighton

John Deighton received his award from ecch's Tricia Haskell and Eric Aldrich at a presentation at Harvard Business School on 17 December 2012. John's case, Dove: Evolution of a Brand, won the Marketing category.
John Deighton
John with Tricia Haskell and Eric Aldrich.

Presentation to winning author Heiko Spitzeck

Heiko Spitzeck received his award from ecch Executive Committee member, Thomas Buergi, at a presentation at the Swiss Consul's Residence, Sao Paulo, Brazil on 22 October 2012. Heiko's case, Marks & Spencer: The Business Case for Plan A, written whilst a member of faculty at Cranfield School of Management, won the Ethics and Social Responsibility category. Heiko is now a professor at Fundação Dom Cabral, Brazil.
Heiko Spitzeck
Heiko Spitzeck with Thomas Buergi.

Presentation to winning author Jérémie Gallien

Jérémie Gallien received his award from ecch Director, Richard McCracken, at London Business School on 2 July 2012. Jérémie's case, Massachusetts General Hospital's Pre-Admission Testing Area (PATA), co-authored by Kelsey McCarty and Retsef Levi, won the new case writer competition category. On receiving his award Jérémie said "I'm thrilled to receive this award. The ecch awards are a really valuable recognition of the work of case writers who do not always get the recognition they deserve by other means." 
Jérémie Gallien
Jérémie with Richard McCracken.

Presentation to winning author Hanna Halaburda

Tricia Haskell from ecch's US office, presented the ecch Case Award for the hot topic competition category to author Hanna Halaburda at Harvard Business School on 18 June 2012. Along with co-authors Ivan Nausieda, Robert McKeon and William Collis, Hanna won the award with the case One Game to Rule Them All: Lord of the Rings Online and the MMO Market.
Hanna Halaburda
Hanna with Tricia Haskell.

Presentation of the outstanding contribution to the case method

Kulwant Singh, member of the ecch Executive Committee and professor at National University of Singapore, presented the ecch Case Award for outstanding contribution to the case method to Jim Erskine at the ecch Writing Cases workshop in June 2012 at the National University of Singapore.
Jim Erskine
Jim with Kulwant Singh.

Presentation to winning author Michael Barrett

Richard McCracken, ecch DIrector, and Kulwant Singh, member of the ecch Executive Committee and visiting professor at Cambridge Judge Business School, presented the ecch Case Award for the Knowledge, Information and Communication Systems Management category to author Michael Barrett at Cambridge Judge Business School on 27 March 2012. Michael won this, his second ecch Case Award, with the case Offshoring and Innovation at Globalco: Negotiating a Win-Win Strategy for the Outsourcing Relationship.
Michael with Richard McCracken and Kulwant Singh.
Michael with Richard McCracken and Kulwant Singh.

Other presentations 

View photos of other 2012 awards presentations:

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Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

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