ecch Case Awards 2012
Presentation to the Overall Winners at INSEAD
Pierre Chandon and Raquel Seabra de Sousa received their ecch Case Awards from ecch Director Richard McCracken at INSEAD on 12 October 2012. Their case,
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category, was co-authored with INSEAD's Yakov Bart and Steven Sweldens. The presentation was made at an INSEAD alumni reunion and was introduced by Dean Dipak Jain. Renova's CEO, Paulo Pereira da Silva and Marketing Director, Luis Saramago, attended the event and provided samples of the black label toilet paper featured in the case for the attending alumni. BCG's involvement in the case writing process was also recognised with a presentation to Nicolas Harlé.
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Paulo Pereira da Silva, Richard McCracken, Raquel Seabra de Sousa, Pierre Chandon, Luis Saramago and Nicolas Harlé
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Dean Dipak Jain
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Pierre Chandon
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Richard McCracken and Pierre Chandon
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Richard McCracken and Raquel Seabra de Sousa
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Other presentations
View photos of other 2012 awards presentations:
- Tao Yue and Lori DiVito, Rotterdam School of Management
- Indu Perepu, ICMR Center for Management Research
- Seshagiri Rao Chaganty, IBS Research Center
- Mike Leenders and Louise Mauffette-Leenders, Richard Ivey School of Business
- Kelsey McCarty, Massachusetts General Hospital
- Justin Paul, The Michael G. Foster School of Business at the University of Washington
- Christopher Bartlett and Carole Carlson, Harvard Business School
- Hau Lee and David Hoyt, Stanford Graduate School of Business
- Charlotte Féroul, Nagoya University of Commerce & Business
- John Deighton, Harvard Business School
- Vandana Guttal, ICSC
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