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ecch Case Awards 2012

Presentation to the Overall Winners at INSEAD

Pierre Chandon and Raquel Seabra de Sousa received their ecch Case Awards from ecch Director Richard McCracken at INSEAD on 12 October 2012. Their case, Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category, was co-authored with INSEAD's Yakov Bart and Steven Sweldens. The presentation was made at an INSEAD alumni reunion and was introduced by Dean Dipak Jain. Renova's CEO, Paulo Pereira da Silva and Marketing Director, Luis Saramago, attended the event and provided samples of the black label toilet paper featured in the case for the attending alumni. BCG's involvement in the case writing process was also recognised with a presentation to Nicolas Harlé.
Jérémie Gallien
Paulo Pereira da Silva, Richard McCracken, Raquel Seabra de Sousa, Pierre Chandon, Luis Saramago and Nicolas Harlé
Jérémie Gallien
Dean Dipak Jain
Jérémie Gallien
Pierre Chandon
Jérémie Gallien
Richard McCracken and Pierre Chandon
Jérémie Gallien
Richard McCracken and Raquel Seabra de Sousa

Other presentations 

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