ecch Case Awards 2012

Presentation to winning author Vandana Guttal

Hazel Goodson, Emerging Markets and Conferences Manager at ecch, presented Vandana Guttal with her award at ICSC 2012 in Hyderabad. Vandana's case, Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis, won the Finance, Accounting and Control category and was co-authored by Seshagiri Rao Chaganty.
Vandana Guttal
Vandana with Hazel Goodson.

Presentation to winning authors at Stanford Graduate School of Business

Hau Lee and David Hoyt received their award from ecch Director, Richard McCracken, at Stanford Graduate School of Business on 8 August 2012. Their case Zappos.com: Developing a Supply Chain to Deliver WOW!, co-authored with Michael Marks, won the Production and Operations Management category.
Hau Lee and David Hoyt
Hau and David with Richard McCracken.

Presentation to winning authors Christopher Bartlett and Carole Carlson

Richard McCracken, ecch Director, presented awards to Harvard Business School authors Christopher Bartlett and Carole Carlson at AOM 2012. Their case United Cereal: Lora Brill's Eurobrand Challenge won the Economics, Politics and Business Environment category.
Tao Yue, Antoinette Mills, Lori DiVito
Chris and Carole with Richard McCracken and Mike DeRocco, an editor at HBP who worked on the winning case.

Presentation to winning author Justin Paul

Justin Paul of The Michael G. Foster School of Business at the University of Washington received his award from Richard McCracken, ecch Director, at AOM 2012. Co-authored with Charlotte Féroul whilst at Nagoya University of Commerce & Business, Justin's Ivey Publishing case Louis Vuitton in Japan won the Entrepreneurship category.
Tao Yue, Antoinette Mills, Lori DiVito
Justin with Richard McCracken and Greg Yantz, Director of Ivey Publishing.

Presentation to winning author Kelsey McCarty

Kelsey McCarty received her award from ecch Director, Richard McCracken, at Massachusetts General Hospital on 3 August 2012. Kelsey's case, Massachusetts General Hospital's Pre-Admission Testing Area (PATA), co-authored by Jérémie Galien and Retsef Levi, won the new case writer competition category.
Tao Yue, Antoinette Mills, Lori DiVito
Kelsey McCarty with Richard McCracken

Presentation of the outstanding contribution to the case method

José Ramalho Fontes, Dean of AESE Business School, presented the ecch Case Award for outstanding contribution to the case method to Mike Leenders and Louise Mauffette-Leenders at the ecch Writing Cases workshop in July 2012 at AESE in Lisbon.
Tao Yue, Antoinette Mills, Lori DiVitoTao Yue, Antoinette Mills, Lori DiVito
Mike Leenders, Louise Mauffette-Leenders and José Ramalho Fontes.

Presentation to winning authors at Rotterdam School of Management

Tao Yue and Lori DiVito received their awards from ecch's Media and Systems Development Manager, Antoinette Mills, at Rotterdam School of Management on 5 July 2012. Their case, A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand, co-authored by Johannes Meuer and Barbara Krug, won the Strategy and General Management category. 
Tao Yue, Antoinette Mills, Lori DiVito
Tao Yue, Antoinette Mills and Lori DiVito.

Other presentations 

View photos of other 2012 awards presentations:

Share this page:

Do you have star quality?

Awards hands clapping

Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2018 winners