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The Case Centre Awards 2014

Award presented to Thomas Steenburgh

Thomas Steenburgh, John L. Colley Associate Professor at Darden Graduate School of Business, receives the prestigious Marketing category award from The Case Centre's Tricia Haskell (US office). The special presentation was held at Harvard Business School where Professor Steenburgh previously taught. The winning Harvard Business School case, HubSpot: Inbound Marketing and Web 2.0, was co-written with Jill Avery (see below) and Naseem Dahod.winners

Thomas Steenburgh and Tricia Haskell


Jill Avery receives her award from Eric Aldrich, General Manager at our US office

Awards presented to Urs Müller, Shirish Pandit and Ulf Schäfer

A special event was held at ESMT European School of Management and Technology, Germany, to honour three winners in The Case Centre Awards and Competitions 2014, including a repeat double triumph for Urs Müller.

Our Director, Richard McCracken, presented to Urs and Shirish Pandit, ESMT, for winning the Case Writing Competition Hot Topic – Crisis as Opportunity with their case, Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations. Urs also won this competition last year.

Richard also presented to Ulf Schäfer, who with Urs won the Human Resource Management/Organisation Behaviour Category in our annual awards with their case, Ann Frisch at Aesch AG: Initiating Lateral Change. Urs was also successful in this category last year.

Left to right: Shirish Pandit, Richard McCracken, Urs Müller and Ulf Schäfer

The presentation ceremony featured introductory remarks from the President of ESMT, Jörg Rocholl, during which he made a renewed commitment to using and writing cases that reflect ESMT’s own approach and ethos. He also expressed his delight that the quality of ESMT cases had been recognised in The Case Centre’s awards. Professor Olaf Plötner, the Dean of ESMT executive education, also attended the event.

This was followed by a debate and panel discussion on ‘the value and limits of case studies’ between Richard McCracken and Matthias Hühn of Kühne Logistics University, moderated by Urs. Matthias has published a paper in the Journal of Business Ethics about the negative impact he feels the case method has had on business education. The lively debate took place in front of about 60 faculty and MBA students, and was followed by a Q&A session.

Awards presented to Kamran Kashani and Aimée DuBrule

Our 2014 Overall Award Winners, Kamran Kashani and Aimée DuBrule, IMD, Switzerland, were presented with their coveted trophies by The Case Centre’s Director, Richard McCracken, at a special ceremony hosted by IMD’s President, Dominique Turpin. Dominique expressed his support for The Case Centre’s awards and the value they bring to case writers and their schools.

This award recognises the outstanding success of Kamran and Aimée’s case, Value Selling at SKF Service (A): Tough Buyer Confronts Strategy. After receiving his award in front of an audience of about 40 faculty and other staff, Kamran said how much he appreciated The Case Centre’s dedication to supporting case writers. He was also pleased that the awards encourage younger faculty and said he fully expected to see more winners from IMD in the future.

The Case Centre’s overall winning case is the one that has achieved the highest growth in popularity worldwide based on sales to individual organisations during the last calendar year. Many congratulations to Kamran and Aimée on this outstanding achievement!

Aimée DuBrule, Kamran Kashani, and Richard McCracken

INSEAD professors receive first-time case writer awards

Hernan Bruno and Hilke Plassmann celebrated a winning recipe for successful case writing at a presentation ceremony held at INSEAD, France.

The Case Centre’s Director, Richard McCracken, presented the two Assistant Professors of Marketing with their trophies for winning our hotly contested first-time case writer competition with their case, Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants.

The awards ceremony was held as part of a plenary session at INSEAD’s alumni weekend and followed a presentation by INSEAD’s Dean, Ilian Mihov, which received a standing ovation. He set out his vision for INSEAD and paid tribute to the school’s success in The Case Centre’s list of top 40 bestselling cases. He also cited the invaluable role played by cases in research, teaching and learning.

Dean Mihov said he was proud that INSEAD faculty had won the Case Centre’s prestigious first-time case writer competition, while Hernan and Hilke both praised the contribution of the case protagonist, Michel de Rovira, an INSEAD alumnum.

Richard said: ‘The judges were impressed by the clarity, humour and academic rigour of the Michel et Augustin case. This shows that new case writers are continuing a great INSEAD tradition for outstanding case writing, which is exactly what our awards and competitions aim to encourage in business schools across the world.’

Find out more about the case


Hernan Bruno and Hilke Plassmann                        Michel de Rovira of Michel et Augustin

Awards presented to Ashok Som and Stephanie Masson

Ashok Som, Stephanie Masson and Richard McCracken

Congratulations to Ashok Som and Stephanie Masson who received their Entrepreneurship category awards from The Case Centre’s Director, Richard McCracken, for their winning case, COACH - To Be or Not to Be Luxury?.

The presentation was made at a special ceremony held at ESSEC Business School, France, as part of an annual faculty day. Everyone at the school was delighted about Ashok and Stephanie’s success, and gave Richard a warm welcome. The presentation, attended by Associate Dean, Thomas Jeanjean, was introduced by Professor Emmanuelle Le Nagard-Assayag, Associate Dean for Teaching and Learning. The Dean of Faculty, Vincenzo Espositio Vinzi, also congratulated the winners.

Richard spoke about the huge impact cases make in the classroom; in building bridges and contacts with business; and creating opportunities for further research.

“We see The Case Centre’s awards as part of the work we do in recognising and supporting the vital contribution made by case writers; this is often overlooked in comparison with colleagues who concentrate on publishing in peer journals,” said Richard.

“We welcome diverse approaches to case writing and teaching and were delighted to see this award celebrate the strength of European case writing, adding to the wide range of case approaches available around the world.”

Four authors celebrate success in the Ethics and Social Responsibility award category

L to R, front: Magdalena Öberseder, Anna-Maria Saupper, Richard McCracken. L to R back: Christian Wilhelmer, Edith Littich (Vice-Rector), Peter Schnedlitz (Head of the Institute of Retailing and Marketing), Elisabeth Götze.

The Case Centre’s Ethics and Social Responsibility award was won by Magdalena Öberseder, Elisabeth Götze, Anna-Maria Saupper and Christian Wilhelmer, WU Wirtschaftsuniversität Wien (Vienna University of Economics and Business), for their case, McDonald’s: Corporate Social Responsibility Challenge.

Presentations were made to all four authors at an informal ceremony held on WU’s fantastic new campus, which features landmark buildings designed by leading international architects. The event was attended by Professor Edith Littich, Vice-Rector, Academic Programs and Student Affairs, WU, and Professor Peter Schnedlitz, Head of the Institute of Retailing and Marketing, WU. The authors received their awards from Richard McCracken, Director of The Case Centre.

The Vice-Rector expressed her support for case writing and warmly congratulated the winning authors. She made special mention of the involvement of Anna and Christian, who were undergraduates at the time and good evidence of the quality of WU's students.

Richard said: ‘It is a particular pleasure to present the award for Ethics and Social Responsibility to the authors of a case that examines the position of an American multinational operating in Austria and facing a challenge to its CSR activities.

‘It’s a well-written case, simple, clear and easy to read while still being a highly nuanced examination of an important issue. It speaks with an authoritative voice that is identifiably that of the authors and is capable of engaging students coming fresh to the topic as well as those with more experience.’

Award presented to Jasjit Singh

The Case Centre’s 2014 Strategy and General Management award was presented to Jasjit Singh, Associate Professor of Strategy, INSEAD, by our UK committee member, Kulwant Singh, at a special presentation ceremony held at NUS Business School, National University of Singapore.

Jasjit’s award-winning case, GE Healthcare (A): Innovating for Emerging Markets, explores GE Healthcare’s development of an ECG device optimised for low-income mass markets in India.

Jasjit Singh (right) receiving his Strategy and General Management award from Kulwant Singh, a member of our executive committee

Inspiring case teacher receives Innovation in Case Teaching award

Left to right: Nicole Haggerty, Richard McCracken, Eric Aldrich

Nicole Haggerty, Ivey Business School, received The Case Centre’s 2014 Innovation in Case Teaching award from our Director, Richard McCracken (right), and Eric Aldrich from our US office, (far right).

Richard said how impressed all the judges were by Nicole’s outstanding project that delivered benefits to all the parties involved. Nicole explained how the award had contributed to her being able to continue the work by helping to gain further funding and support so the project could grow and be delivered in other contexts. This confimed the judges’ view that portability is one of the project’s major strengths.

The presentation ceremony was held at the Academy of Management Annual Meeting in Philadelphia where The Case Centre was exhibiting. Nicole has now been invited to serve on the judges’ panel for the 2015 Outstanding Case Teacher competition.

Find out more about Nicole’s inspirational case teaching project

Ivey Publishing ‘honoured’ to receive award on behalf of writers

Lee Simpson of Ivey Publishing said he was honoured to receive a 2014 award from The Case Centre on behalf of the winning authors in our Production and Operations Management category.

Our Director, Richard McCracken, presented him with the award on behalf of Xiande Zhao, China Europe International Business School (CEIBS), Xuejun Xu and Lei Yang, South China University of Technology, Stephen Ng, Hang Seng Management College, and Barbara Li, The Chinese University of Hong Kong.

The presentation ceremony was held at the Academy of Management Annual Meeting in Philadelphia where The Case Centre was exhibiting. Find out more about the authors’ award-winning case, Operations Strategy at Galanz

Lee Simpson, Ivey Publishing (left) and our Director, Richard McCracken

Darden Dean attends award presentation

Left to right: The Case Centre’s Eric Aldrich, Tom Steenburgh (Marketing category award winner who received his award earlier this summer at Harvard), Gerry Yemen, Yiorgos Allayannis, and Robert Bruner, Darden School of Business Dean.

Robert Bruner, Dean of Darden School of Business, attended the presentation of The Case Centre’s Finance, Accounting and Control award at a special ceremony held at the school. Our US office General Manager, Eric Aldrich, presented the award which recognises the success of the Darden School of Business case, Deutsche Bank and the Road to Basel III, written by George (Yiorgos) Allayannis, Gerry Yemen, Andrew C. Wicks and Matthew Dougherty.

Eric said: “The Case Centre has long-established connections with Darden which we value very highly and will continue to build on. We hope that events such as this will serve to further strengthen our ties and cement our positive relationship.

"The Case Centre’s Awards are now widely acknowledged as the global case community’s annual ‘Oscars’ and seen as highly prestigious and much sought after. The Case Centre Awards are an important part of the work we do in recognising and supporting the vital contribution that case writers make.”

Nirmalya Kumar receives Outstanding Contribution to the Case Method Award

Nirmalya Kumar, Professor of Marketing at London Business School and a Member of the Group Executive Council for Tata Sons, receives the prestigious Outstanding Contribution to the Case Method Award from The Case Centre's Director, Richard McCracken.

The ceremony was held during our Anniversary Conference 2014, at IIMB, Bangalore, India, on 8 September. Nirmalya was also our honoured guest speaker at the conference gala dinner on Monday evening.

Richard said: ‘Nirmalya is one of the world’s leading thinkers on strategy and marketing and has taught at Harvard Business School, IMD, and Kellogg School of Management. He has also worked as a consultant, coach and seminar leader to over 50 Fortune 500 companies in more than 60 countries, and has served on several boards of directors.

‘He is a prolific and distinguished writer of articles and books, a number of which have been published by Harvard Business Press, and an original, outstanding and much admired case teacher.’ 

Nirmalya Kumar (left) receives his Outstanding Contribution to the Case Method Award from The Case Centre's Director, Richard McCracken.

Knowledge, Information and Communication Systems Award presented at conference

Debapratim Purkayastha (right) and Adapa Srinivasa Rao receive the Knowledge, Information and Communication Systems Award.

Debapratim Purkayastha and Adapa Srinivasa Rao were presented with The Case Centre’s 2014 Knowledge, Information and Communication Systems Award at our Anniversary Conference 2014, held at IIMB, Bangalore, India.

The Case Centre’s Director, Richard McCracken, congratulated both writers for their winning case, Digital Marketing at Nike: From Communication to Dialogue, published by IBS Center for Management Research. 

See all the prizewinners

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Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

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