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The Case Centre Awards 2015

Strategy and General Management Award presented at Harvard Business School


Richard McCracken, Director of The Case Centre (left), at Harvard Business School with Penelope Rossano and David B Yoffie

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The Case Centre’s Director, Richard McCracken, was at Harvard Business School recently to present our Strategy and General Management Award at a special celebratory lunch. The presentation was also attended by our US office staff, Eric Aldrich and Tricia Haskell.

The recipients were David B. Yoffie, the School’s Max and Doris Starr Professor of International Business Administration, and Penelope Rossano, a Research Associate at the School, co-authors of the winning case, Apple Inc. in 2012.
‘Apple has remained an object of fascination for faculty and students alike for more than 20 years,’ says David, explaining the popularity of the case..

‘But superior products alone do not equate to competitive advantage: Apple almost went bankrupt in the mid-1990s with a superior product. It took a new strategy to create an entirely new value chain and ecosystem to build the Apple we know today.’

David was also our 2015 Overall Award winner. Find out more >

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners