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The Case Centre Awards 2015

Awards presented to Susan Schneider and Anca Pintilii


Left to right: Susan Schneider, Anca Pintilii, and Richard McCracken
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A special event was held at GSEM Geneva School of Economics and Management to present The Case Centre’s Ethics and Social Responsibility Award to Susan Schneider and Anca Pintilii.

Susan and Anca won the award for their case, CSR and the Tobacco Industry: A Contradiction in Terms? which explores how sensitive and controversial industries, such as tobacco, can truly engage in corporate social responsibility.

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The award was presented by The Case Centre’s Director, Richard McCracken, following an introductory welcome speech by the Dean of GSEM, Professor Maria-Pia Victoria-Feser.

Susan was a full professor at GSEM for 18 years and developed a course in Business in Society and Cross Cultural Management. Anca was Susan’s masters student and the case was based on her thesis research.

Following the official presentation, which took place in front of friends and colleagues, a celebratory drinks reception was held.

Susan and Anca discuss why their case is so popular:

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners