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The Case Centre Awards 2016

Marketing Award presented to winners at Yale and Harvard ceremonies


Left to right: The Case Centre’s Deputy Director, Vicky Lester, with Vineet Kumar

Alt textCo-authors of the 2016 winning case in the Marketing category,The New York Times Paywall, were presented with their trophies by The Case Centre’s Deputy Director, Vicky Lester, who congratulated them on their outstanding achievement.

The case authors, Vineet Kumar, previously at Harvard Business School, now at Yale School of Management, and Harvard Business School’s Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee, wrote the case from published sources. On hearing they had won the award, they said it was a wonderful recognition of their work and the value of the case in enabling an in-depth understanding of important business challenges.

The case focuses on the important issue of digital business models and digital transformation in the publishing industry. However, the principles and learnings involved broadly inform the dilemmas any firm or industry facing a disruption/transformation would experience, and so is widely applicable.
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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners

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