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The Case Centre Awards 2016

Outstanding Contribution to the Case Method Award presented to Pierre Chandon


Pierre Chandon (left) and The Case Centre's Director, Richard McCracken

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INSEAD Dean Ilian Mihov said he was honoured and proud to help celebrate the presentation of the Outstanding Contribution to the Case Method Award to Pierre Chandon as part of the school’s alumni weekend.

The Case Centre’s Director, Richard McCracken, said: ‘It’s a great pleasure to be here at this amazing alumni reunion; the energy and commitment of the INSEAD community is fantastic.’ He went on to offer congratulations to Pierre on his achievement, having not only won the Outstanding Contribution to the Case Method Award, but also the Overall Award 2016.

Highly respected

Pierre is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD, France, and Director of the INSEAD Sorbonne Behavioural Lab. He is a highly respected case writer, researcher and teacher and was the inspiration behind INSEAD’s innovative case websites, designed to offer a wide range of additional materials and inspiration to case teachers worldwide.

Dean Mihov has previously described Pierre as a ‘champion of case writing’ at INSEAD, and the school’s number one case writer, based on the number used internally and the number of copies sold worldwide. ‘A real achievement given the calibre of INSEAD case writers,’ he noted.


Pierre addressing the audience at INSEAD's alumni weekend

Meet Pierre

Pierre shares his passion for case teaching and predicts how cases will evolve.

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners

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