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The Case Centre Awards 2016

Pierre Chandon and Haiyang Yang receive the Overall Award at special INSEAD ceremony

overall winner

L-R: Haiyang Yang, Pierre Chandon, and Yue Sai Deputy General Manager, Janet He

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The Case Centre’s Overall Award 2016 was presented to Pierre Chandon, INSEAD, and Haiyang Yang, Johns Hopkins Carey Business School, at a special ceremony attended by Dean Ilian Mihov and held during the INSEAD alumni weekend.

The event was attended by the Director of The Case Centre, Richard McCracken, who said: ‘As the awards are based on adoption levels at different schools around the world we see them as a true measure of peer approval. I’m delighted to recognise not just the quality of the winning authors, but also the strength of the case publishing team and the culture here at INSEAD.

Important function

‘These cases perform a really important function in linking world-leading research with impactful teaching in the classroom. In addition, the cases travel and bring INSEAD's brand to schools around the world.’

Speaking about the winning case, L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, Pierre Chandon said: ‘The case represents the best of INSEAD. We have a PhD student, Haiyang Yang, who worked on the case, and a fantastic collaboration with L'Oreal, a company that has been with INSEAD forever and has given scholarships and collaboration and also recruits from INSEAD graduates.’

He added that he hoped alumni would continue to read cases and maybe collaborate on writing a case in the future and perhaps become an award winner.

Dean Mihov said how proud he was to celebrate the achievement of the award-winning authors.

Meet Pierre & Haiyang

Pierre and Haiyang give us an insight in to their award winning L’Oréal in China case.

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners

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