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The Case Centre Awards 2018

Stanford Graduate School of Business claim second Production and Operations Management Award

outstanding contribution

L-R: Sheila Melvin, Richard McCracken and Hau L. Lee

Stanford Graduate School of Business duo Hau L. Lee and Sheila Melvin were presented with their Production and Operations Management 2018 Case Award on Wednesday 6 June.

Alt textThe Case Centre Director Richard McCracken travelled to Stanford in California to present the prize to Hau and Sheila, whose winning case focused on Hong Kong-based multinational Li & Fung.

This is the second time Hau, the Thoma Professor of Operations, Information and Technology, has won the Production and Operations Management category, after his 2012 success with the case Zappos.com: Developing a Supply Chain to Deliver WOW!

Alt text“It was a pleasure to meet Hau and Sheila at Stanford,” said Richard McCracken.

“The two authors produced a fantastic winning case and it was interesting to hear how they might develop it further with a B case.”

Sheila, a case writer at Stanford, and Hau’s case looked at Li & Fung’s move to accept responsibility for the entire lifecycle of the products it sourced, which involved convincing its 27,000 employees, customers and consumers.

PierreRichard added: “I was also delighted to meet the Case Publishing team at Stanford, as these departments in all business schools play such a vital role in the case writing process.”

Hau’s second Production and Operations Management trophy comes after being named in The Case Centre’s Top 40 Bestselling Case Authors 2016/17 list, where he came in at number 40.

To read more about Hau and Sheila’s winning case, click here.

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