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The Case Centre Awards 2018

HEC Paris professor, Denis Gromb, accepts the Finance, Accounting and Control category award


L-R: Richard McCracken and Denis Gromb

finance category

Richard McCracken, The Case Centre Director, was delighted to present Denis Gromb, Antin I.P. Chair Professor of Finance, with his award at a presentation at HEC Paris on 14 March 2018.

Denis won the Finance, Accounting and Control category award for his case, Prada’s Hong Kong IPO, co-authored by Alberta di Giuli of ESCP-Europe.

The presentation was attended by Associate Dean for Research, Christophe Pérignon, along with many of Denis’ HEC Paris colleagues and students.

Richard McCrackenOpening the presentation, Richard said: “This is the third time since 2015 that I have visited HEC Paris to present an award and I have a real sense that case writing and teaching is alive and well at the school.

“The winning case this year is a great case, but it is also a great finance case - a discipline where writing cases is not always easy. It features a great brand with very topical issues. The teaching note and additional materials are also very strong, and include an exploration of using the case in different contexts to help other teachers. It is a very worthy winner.”

Denis GrombDenis spoke about the genesis and content of the case: “I actually started working on this case at a case writing workshop organised by The Case Centre in 2013 so it’s great that it has come full circle.

“Prada is an interesting global brand in the fascinating luxury industry, and this helps students contribute more to the discussion in the classroom as they can bring their own knowledge. It’s also an intriguing event – why would an Italian family business do an IPO in Hong Kong?

“We were extremely lucky to have a great contact in Laurent Pellerin at Crédit Agricole, so we had a unique peak into the process of the IPO.”

Read more about Prada’s Hong Kong IPO.

Hear from Denis

Denis discusses what the win means, what makes a good finance case, and offers some advice to other case writers.

See all the prize winners

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners

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