The Case Centre Awards 2019

Craig makes it a hat-trick of Case Awards

ethics winner

L-R: Ziv Carmon, Craig Smith and Richard McCracken

Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility, was presented with the 2019 Ethics and Social Responsibility prize in France on Tuesday 17 September 2019.

Ethic category

The Case Centre Director Richard McCracken visited INSEAD’s Europe Campus in Fontainebleau to hand over the award to Craig at a presentation hosted by Ziv Carmon, Dean of Research. They were joined by INSEAD’s Case Publishing Team, along with other faculty and staff.

Craig and his co-author, Erin McCormick (who wasn’t able to attend the presentation), won the Ethics category thanks to their case Uber and the Ethics of Sharing.

Ziv congratulated Craig on his impressive track record: “Seven of Craig’s 19 cases written whilst at INSEAD have won prizes, including three awards from The Case Centre.” Craig previously won the Ethics category in 2006 with a case on GlaxoSmithKline, and again in 2008 with a case on Wal-Mart

“It is a great honour to receive an award from The Case Centre, especially given that it is based on case sales, a critical test of how good a case is,” said Craig.

“I’ve not won one of these awards since 2008, so it’s really nice to be successful again, and I’d like to thank Erin, a talented case writer who has worked with me on this case and many other successful ones.”

Richard added: “My view is that case writing is a very legitimate research output. There are other valuable outputs from research, but writing cases is one that is specifically intended to involve and bring in the student in an interactive and impactful way.“

insead winners

Craig and Erin’s case certainly does that; it’s a fantastic case and it’s a pleasure to be able to present Craig with this award.”

Read the winning case here.

INSEAD’s wins in this year’s EFMD Case Writing Competition were also celebrated at the event. Winning authors Craig Smith, Felipe Monteiro, Gianpiero Petriglieri and Pierre Chandon (pictured with Richard McCracken) were present, with Jasjit Singh, who is based at the school’s Singapore campus, recognised in absentia.

Hear from Craig

Craig talks about his winning case, and shares his case writing top tips.


See all the prize winners

Share this page:

Do you have star quality?

Awards hands clapping

Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2019 winners


New products