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The Case Centre Awards 2019

ESCP Europe case writer praised for local knowledge

Free case

Richard McCracken (left), Maral Muratbekova-Touron (right)

ESCP Europe Business School’s Maral Muratbekova-Touron received the 2019 Free Case Award in Paris last Monday (11 March).

Alt textThe Case Centre Director Richard McCracken was in attendance, at the first presentation of 2019, to present the trophy to Maral, who produced the winning case The Acquisition Experiences of KazOil alongside Copenhagen Business School’s Dana Minbaeva.

The ceremony was held at ESCP Europe’s historic Paris République Campus, where Richard and Maral, a Professor of Management, were joined by Dean of Faculty Valérie Moatti (pictured below) and faculty from all six ESCP Europe campuses, in person and via video link.

free case“ESCP Europe Business School is delighted to see one of its authors win another Case Award, after Alberta Di Guili’s triumph last year,” said Valérie.

“Maral is a very talented case teacher and writer and deserves recognition like this from The Case Centre.”

Maral’s winning case The Acquisition Experiences of KazOil focuses on the experiences of employees in Kazakhstan under different ownership cultures, from a positive relationship with Canadian owners to distant Chinese bosses.

PierreRichard added: “Maral is a thoroughly deserving winner. The case was particularly successful as the desk-research was triangulated so well with interviews with the protagonists that were available as published sources.”

He added: “Maral and Dana are both from Kazakhstan and this case is the perfect example of local experts writing about local stories.”

Read more about the winning case here.

Hear from Maral

Maral reflects on her win and why her case on KazOil is so popular.


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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners

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