European Case Awards 1991

Winners

Overall winner

Swatch
Christian Pinson, INSEAD
Ref no 589-005-1

Accounting Control & Business Environment

Winner
F. Hoffman-La-Roche & Co. AG
 
John Constable, Cranfield University
Ref no 183-056-1
Runner up
British Airways
 
H Landis Gabel, INSEAD
Ref no 189-001-2

Finance

Winner
BTR

James Gallagher & Robert Scott, Napier Polytechnic
Ref no 288-005-1
Runner up
Managing a Multinational: Financial & Business Strategy at News Corporation

J E Norton, Polytechnic of the South Bank, London & L P Willcocks, City University, London
Ref no 288-004-1

Human Resources Management

Winner
Richard Branson & the Virgin Group
Manfred Kets de Vries, INSEAD
(this case has been withdrawn from the INSEAD collection)
Runner up
Opun Ltd

R A Lee, Loughborough University
Ref no 482-007-1

Marketing

sponsored by the Chartered Institute of Marketing
Winner
Dunhill Holdings plc

Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji

Christian Pinson, INSEAD
Ref no 589-006-1

Policy and General Management

Winner
Scandinavian Airlines Systems in 1988

Sumantra Ghoshal, INSEAD
Ref no 389-025-1
Runner up
Laura Ashley Holdings plc (A)

John L Heath, Leicester Polytechnic
Ref no 387-022-2

Production and Operations Management

Winner
Sunwind A B (A)

J Teboul, IMD
Ref no IMD-6-0132
Runner up
The Chicago Pizza Pie Factory

C A Voss & E Kennedy, Warwick University
Ref no 688-004-1
 

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