European Case Awards 1992


Overall winner

Scandinavian Airlines Systems in 1988
Sumantra Ghoshal, INSEAD
Ref no 389-025-1

Accounting Control & Business Environment

Saatchi & Saatchi plc
Sumantra Ghoshal, INSEAD
Ref no 190-029-1
Runner up
Aldi Enters the UK Market

David Swindley, Manchester Polytechnic
Ref no 191-003-1


Tyneside Gravel Co. Ltd - A Case Study on Investment Appraisal

Christopher McEvoy, Loughborough University
Ref no 280-001-1
Runner up
London Brick

Shu-Lun Wong, Coventry Polytechnic
Ref no 284-020-1

Human Resources Management

Matsushita Electrical Industrial Co. Ltd (MEI)

Sumantra Ghoshal, INSEAD & Christopher Bartlett, Harvard Business School
Ref no 489-004-1
Runner up
The Revival of Zanussi (A)

Vijay Sathe, IMD
Ref no 488-009-1


sponsored by the Chartered Institute of Marketing
Colgate-Palmolive Cleopatra

Sandra Vandermerwe, IMD
Ref no IMD-5-0373
Runner up
JW Thornton Ltd

Peter Doyle, University of Bradford
Ref no 583-037-1

Policy and General Management

Electrolux: Acquisition of Zanussi

Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1
Runner up
Nestle-Rowntree (A)

James C Ellert, Dana Hyde & J Peter Killing, IMD
Ref no IMD-3-0423

Production and Operations Management

Crystalox Ltd
Juli Dixon & Clay Whybark, IMD
Ref no 687-056-2

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