European Case Awards 1996

Winners

Overall winner

Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché, INSEAD
Ref no 595-023-1 

Accounting Control & Business Environment

Winner
Carrefour in Asia (A): Taiwan: A Bridgehead into Asia
 
Philippe Lasserre, INSEAD
Ref no 195-001-1
Runner up
China: World's Workshop or World's Largest Market?

Jonathan Story & Ritsa Panagiotou, INSEAD
Ref no 204-162-1

Finance

Joint winners
Glaxo Italia SpA: The Zinnat Marketing Decision

Robert F Bruner, INSEAD/Darden School
Ref no 294-011-1 
The HSBC Holding/Midland Bank Takeover Part 1 - Strategy, Tactics and Logic

Paul Stonham, EAP - European School of Management, Oxford
Ref no 293-003-1

Human Resources Management

Winner
The 3M Company: Integrating Europe (A)

Daniel Muzyka & Neil Churchill, INSEAD
Ref no 494-023-1 
Runner up
Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1

Marketing

sponsored by the Chartered Institute of Marketing
Winner
Hewlett-Packard: Distributing Services Through Multi-Channels(A)

Sandra Vandermerwe, IMD
Ref no IMD-5-0438 
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market

Sandra Vandermerwe, IMD
Ref no IMD-5-0438

Policy and General Management

Winner
Canon: Competing on Capabilities

Sumantra Ghoshal, INSEAD
Ref no 392-031-1
Runner up
Kao Corporation

Sumantra Ghoshal, INSEAD
Ref no 392-049-1
 

View previous award winning cases 

Share this page:

Find more prize winners

Search online
 
Our product search is designed to help you find prize winning cases (award winners, competition winners and best sellers).
  • click on the product search tab in the navigation menu directly above this box to drop down the search form
  • enter your search keywords
  • select the prize winner tick box
  • click the search button to generate a list of cases that match your search criteria