European Case Awards 1996


Overall winner

Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché, INSEAD
Ref no 595-023-1 

Accounting Control & Business Environment

Carrefour in Asia (A): Taiwan: A Bridgehead into Asia
Philippe Lasserre, INSEAD
Ref no 195-001-1
Runner up
China: World's Workshop or World's Largest Market?

Jonathan Story & Ritsa Panagiotou, INSEAD
Ref no 204-162-1


Joint winners
Glaxo Italia SpA: The Zinnat Marketing Decision
Robert F Bruner, INSEAD/Darden School
This case has been withdrawn from the collection
The HSBC Holding/Midland Bank Takeover Part 1 - Strategy, Tactics and Logic

Paul Stonham, EAP - European School of Management, Oxford
Ref no 293-003-1

Human Resources Management

The 3M Company: Integrating Europe (A)

Daniel Muzyka & Neil Churchill, INSEAD
Ref no 494-023-1 
Runner up
Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1


sponsored by the Chartered Institute of Marketing
Hewlett-Packard: Distributing Services Through Multi-Channels(A)

Sandra Vandermerwe, IMD
Ref no IMD-5-0438 
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market
Sandra Vandermerwe, IMD
This case has been withdrawn from the collection

Policy and General Management

Canon: Competing on Capabilities

Sumantra Ghoshal, INSEAD
Ref no 392-031-1
Runner up
Kao Corporation
Sumantra Ghoshal, INSEAD
This case has been withdrawn from the collection

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