European Case Awards 1997


Overall winner

Electrolux: Acquisition & Integration of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1

Accounting Control & Business Environment

China: World's Workshop or World's Largest Market?
Jonathan Story & Ritsa Panagiotou, INSEAD
Ref no 204-162-1

Human Resources Management

The Making of the "Simply Better" Healthcare Company: SmithKline Beecham (A)
Philippe Haspeslagh, INSEAD
Ref no 495-009-1


sponsored by the Chartered Institute of Marketing
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market

Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383

Policy and General Management

Nestle-Rowntree (A)
James C Ellert, Dana Hyde & J Peter Killing, IMD
Ref no IMD-3-0423

Production and Operations Management

Information Systems Strategy at Stratex
Soumitra Dutta, INSEAD
Ref no 693-053-1

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