European Case Awards 1998

Winners

Overall winner

Zantac (A)
Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1

Accounting Control & Business Environment

Merton Electronics Corporation
H Lee Remmers, INSEAD
Ref no 196-017-1

Finance

Lyonnaise des Eaux-Dumez
Theo Vermaelen, INSEAD
Ref no 295-029-1

Human Resources Management

Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1

Marketing

sponsored by the Chartered Institute of Marketing
Haagen-Dazs Ice Cream (A): The Making of a Global Brand

Erich A Joachimsthaler & P Taugbol, IESE
Ref no M-0967-E 

Policy and General Management

Nokia and the Cellular Phone Industry
Heather A Hazard, Jakob Fritz Hansen & Claus Groth-Andersen, Copenhagen Business School
Ref no 396-010-1 

Production and Operations Management

Friends Provident: Reengineering Customer Services
Soumitra Dutta & James Teboul, INSEAD
Ref no 694-010-1
 

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