European Case Awards 1999

in association with Business Week

Winners

Overall winner

Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1

Accounting Control & Business Environment

Merrill Electronics Corporation(A)
H Lee Remmers, INSEAD
Ref no 194-006-1

Finance

The Barings Collapse (A): Breakdowns in Organisational Culture and Management
Stewart Hamilton, Donald A Marchand & Alicia Bernard, IMD
Ref no IMD-1-0155

Human Resources Management

The Culture Change Process: British Airways
Alzira Salama, Cranfield School of Management
Ref no 495-002-1

Marketing

sponsored by the Chartered Institute of Marketing
United Colors of Benetton

Christian Pinson & Vikas Tibrewala, INSEAD-CEDEP
Ref no 597-008-1 

Policy and General Management

Lufthansa: The Challenge of Globalisation
Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte & Indira Thambiah, London Business School
Ref no 396-142-1

Production and Operations Management

CitiusNet: The Emergence of a Global Electronic Market
Tawfik Jelassi, INSEAD & Han-Sheong Lai, EAMS, Granada
Ref no 696-009-1
 

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