European Case Awards 2000

in association with Business Week

Winners

First Direct: Branchless Banking
Jean-Claude Larreche, Christopher H Lovelock & Delphine Parmenter, INSEAD
Ref no 597-028-1

The Brent Spar Platform Controversy
Ulrich Steger, J Peter Killing, Matthias Winter & Mary Schweinsberg, IMD
Ref no IMD-2-0070

British Petroleum: Transformational Leadership in a Transnational Organisation
Manfred Kets de Vries & Elizabeth Florent-Treacy, INSEAD
Ref no 497-013-1

sponsored by the Chartered Institute of Marketing
Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

Shaping Spaarbeleg: Real and Unreal
JBM Kasserjian, IMD
Ref no IMD-3-0537

E*Trade, Charles Schwab and Yahoo!: The Transformation of On-Line Brokerage
Soumitra Dutta, Arnoud De Meyer & Nassim Dagher, INSEAD
Ref no 698-029-1

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