European Case Awards 2001

in association with Business Week

Winners

Overall winner

Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

HRM/Organisational Behaviour

Banking on Change (A)
Manfred Kets de Vries & Elizabeth Florent-Treacy, INSEAD
Ref no 496-010-1

Marketing

sponsored by the Chartered Institute of Marketing
Make yourself heard: Ericsson's Global Brand Campaign

Kamran Kashani, IMD
Ref no IMD-5-0530

Policy and General Management

EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873

Production and Operations Management

Banking on the Internet: The Advance Bank in Germany
Tawfik Jelassi, EAMS, Granada & Albrecht Enders, Leipzig Graduate School of Management
Ref no 699-016-1
 

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