European Case Awards 2002

in association with Business Week


Overall winner

EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873


Lernout & Hauspie Speech Products, NV: Financing from Start-up through IPO
Danny Lein and Herwig Langohr, INSEAD & Benoit Leleux, Babson College
Ref no 200-011-1

HRM/Organisational Behaviour

The House That Branson Built: From Counter-Culture To Corporate Culture
Manfred Kets de Vries, INSEAD
Ref no 400-002-1


sponsored by the Chartered Institute of Marketing
Baxter (A): A Changing Customer Environment

Sandra Vandermerwe, Marika Taishoff, Imperial College Management School
Ref no 597-039-1

Policy and General Management

Fighting over the Internet: The Virtual Battle Between (USA) and (Germany)
Tawfik Jelassi, Euro-Arab Management School & Albrecht Enders, Leipzig Graduate School of Management
Ref no 399-113-1

Production and Operations Management

Xerox: Building a Corporate Focus on Knowledge
Soumitra Dutta, Luk Van Wassenhove, INSEAD
Ref no 600-015-1

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