European Case Awards 2004

in association with Business Week

Winners

Overall winner

Ryanair - The Low Fares Airline
Eleanor O'Higgins, University College Dublin
Ref no 399-122-1

Finance, Accounting and Control

The Enron Collapse
Stewart Hamilton and Inna Francis, IMD
Ref no IMD-1-0195

HRM/Organisational Behaviour

Codan 2000
Paul Evans and Michael Wulff Pedersen, INSEAD-CEDEP
Ref no 498-001-1

Marketing

sponsored by the Chartered Institute of Marketing
Ford Motor Company: Using Web-Strategies to Drive Customer Relationship Management

Sandra Vandermerwe and Marika Taishoff, Tanaka Business School, Imperial College London
Ref no 500-029-1

Policy and General Management

Lufthansa 2000: Maintaining the Change Momentum
Sumantra Ghoshal and Heike Bruch, London Business School
Ref no 301-040-1

Production and Operations Management

DRAGONFLY: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV)
Christoph Loch, Arnoud De Meyer and Stylianos Kavadias, INSEAD
Ref no 600-003-1
 

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