European Case Awards 2006


Click on a case title to view further details and, where available, an educator preview copy.

Overall winner

The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1

Special award

The Sumantra Ghoshal Award for Excellence in Case Writing
London Business School

Economics, Politics and Business Environment

Danfoss RC in China (A): Going Global
Jonathan Story
Ref no 204-159-1


The Big Issue
Stephanie Robertson and Julian Lloyd
London Business School
Ref no 803-065-1

Ethics and Social Responsibility

GlaxoSmithKline and Developing Country Access to Essential Medicines (A)
N Craig Smith and Anne Duncan
London Business School (Senate Hall Academic Publishing)
Ref no JBEE2-1CS1

Finance, Accounting and Control

The Boeing 777
Robert Bruner
INSEAD / Darden Graduate School of Business Administration, University of Virginia
Ref no 294-009-1

Human Resource Management / Organisational Behaviour

LVMH: Career Development Through International Mobility
Jean-Luc Cerdin
Groupe ESSEC
Ref no 403-050-1

Knowledge, Information and Communication Systems Management

Implementation of the Balanced Scorecard as a Means of Corporate Learning: The Porsche Car
Jan Dominik Gunkel, WHU, Vallendar
Gilbert Probst, HEC, University of Geneva
Ref no 903-030-1


sponsored by The Chartered Institute of Marketing
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

Pierre Chandon and Vadim Grigorian
Ref no 504-007-1

Production and Operations Management

The "mi adidas" Mass Customization Initiative
Ralf W Seifert
Ref no IMD-6-0249

Strategy and General Management

The Evolution of the Circus Industry
Renée Mauborgne, Ben Bensaou and W Chan Kim
Ref no 302-057-1
The 2006 annual European Case Awards were presented at Dartmouth House, home of The English-Speaking Union, London, UK on Thursday 21 September 2006.
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