European Case Awards 2007

In association with BCG


Click on a case title to view further details and, where available, an educator preview copy.

Overall winner

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
Ref no 504-007-1

Special award

The Sumantra Ghoshal Award for Excellence in Case Writing

Economics, Politics and Business Environment

India: The World's Largest Democracy: Hindu Elephant or Asian Tiger
Jonathan Story
Ref no 204-181-1


Abrakebabra: Growing Pains in a Fast Food Restaurant Chain
Rosalind Beere, Peter McNamara and Colm O'Gorman
University College Dublin Business Schools
Ref no 804-031-1

Ethics and Social Responsibility

The Co-operative Group: Fairtrade Chocolate
Stephanie Robertson, Chris Voss, Adrian Clarke and Josephine Brennan
London Business School
Ref no 704-056-1

Finance, Accounting and Control

Sainsbury's (B) Supply Chain Performance Measurement
Regine Slagmulder, INSEAD
Daniel Corsten, University of St Gallen, Kühne-Institute of Logistics
Ref no 103-057-1

Human Resource Management / Organisational Behaviour

Lincoln Electric in China
Charles Galunic and Ingmar Bjorkman
Ref no 499-021-1

Knowledge, Information and Communication Systems Management

Kent County Council: Implementing IT for E-Government
Theodoros Evgeniou and Kishore Sengupta
Ref no 904-006-1


sponsored by The Chartered Institute of Marketing
Unilever in Brazil: Marketing Strategies for Low-Income Consumers

Pierre Chandon and Pedro Pacheco Guimaraes
Ref no 504-009-1

Production and Operations Management

Managing Product Returns at Hewlett Packard
Luk N Van Wassenhove and Daniel R Guide, Jr
Ref no 602-039-1

Strategy and General Management

Nissan's U-Turn: 1999-2001 Condensed Version of Redesigning Nissan (A) & (B)
Jean-François Manzoni, Kathryn Hughes and Jean-Louis Barsoux
Ref no 303-046-1
The 2007 annual European Case Awards were presented at the Chateau de Fontainebleau, France on Thursday 13 September 2007.

The sponsor

Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. The firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insight into economics and markets and the organisational capabilities to chart and deliver on winning strategies. They consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 63 offices in 37 countries and serves companies in all industries and markets.
Share this page:

Find more prize winners

Search online
Our product search is designed to help you find prize winning cases (award winners, competition winners and best sellers).
  • click on the product search tab in the navigation menu directly above this box to drop down the search form
  • enter your search keywords
  • select the prize winner tick box
  • click the search button to generate a list of cases that match your search criteria