European Case Awards 2008

In association with BCG


Click on a case title to view further details and, where available, an educator preview copy.

Overall winner

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
Ref no 504-009-1

Special award

The Sumantra Ghoshal Award for Excellence in Case Writing

Economics, Politics and Business Environment

Manulife in Indonesia (A) 
Manulife in Indonesia (B)

Douglas Webber and Ulla Fionna
Ref no 202-040-1 and 202-041-1


The Resort in Pueblo Valley (A)
Christine Blondel
Ref no 804-052-1

Ethics and Social Responsibility

The Wal-Mart Supply Chain Controversy 
N Craig Smith and Robert Crawford
London Business School
Ref no 706-043-1

Finance, Accounting and Control

Customer Profitability Analysis and Value Based Management at Barclays Bank 
Regine Slagmulder and Jaeita Mukherjee
Ref no 105-001-1

Human Resource Management / Organisational Behaviour

Shield: Product Development in a Distributed Team 
Anca Metiu and Lynn Selhat
Ref no 405-028-1

Knowledge, Information and Communication Systems Management

The EPC Network (I): Putting RFID into Action in the Retail Supply Chain 
Michael Barrett and Karl Prince
Cambridge Judge Business School
Ref no 906-006-1


sponsored by The Chartered Institute of Marketing
Philip Morris KK 

Dominique Turpin
Ref no IMD-5-0358

Production and Operations Management

IDEO: Service Design (A)
Manuel Sosa and Ritesh Bhavnani
Ref no 606-012-1

Strategy and General Management

Even A Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
W Chan Kim, Renée Mauborgne, Ben Bensaou and Matt Williamson
Ref no 302-058-1

Read the press release

The 2008 annual European Case Awards were presented at a special ceremony in Paris, France on Thursday 2 October 2008. View video and photos of the presentations.

The sponsor

Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. The firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insights into economics and markets and organisational capabilities to chart and deliver on winning strategies. They consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 66 offices in 38 countries and serves companies in all industries and markets.

View previous award winning cases 

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