European Case Awards 2009


Click on a case title to view further details and, where available, an educator preview copy.

Overall winner

The Evolution of the Circus Industry (A)
W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson
Ref 302-057-1

Special award

The Sumantra Ghoshal Award for Excellence in Case Writing

Economics, Politics and Business Environment

MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry
Jonathan Story and Noshua Watson
Ref no 206-026-1


Marston Venture Management 
John Mullins and Julian Lloyd
London Business School
Ref 806-015-1

Ethics and Social Responsibility

Procter and Gamble PuR Purifier of Water (TM) (A): Developing the Product and Taking it to Market 
Margaret Hanson and Karen Powell
Ref no 706-057-1

Finance, Accounting and Control

Infinity Bank (A): Retail Branches and Customer Profitability
Igor Vaysman, INSEAD
Stephen Smyth, Esfren Consulting 
Ref no 106-016-1

Human Resource Management / Organisational Behaviour

Expatriation: An American Working in Japan: From the Perspective of the Expatriate, Headquarters and the Foreign Subsidiary
Markus Pudelko
University of Edinburgh Business School 
Ref no 405-027-1

Knowledge, Information and Communication Systems Management

Internet Enabled Collaborative Store Ordering: Veropoulos Spar Retailer (A)
Theodoros Evgeniou, INSEAD
George Doukidis and Katerina Pramatari, Athens University of Economics and Business
Ref no 905-033-1


sponsored by The Chartered Institute of Marketing
Red Bull: The Anti-Brand Brand 

Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School 
Ref no 505-098-1

Production and Operations Management

Lufthansa Cargo AG: Capacity Reservation and Dynamic Pricing
Arnd Huchzermeier and Rolf Hellermann
WHU Otto Beisheim School of Management 
Ref no 602-029-1

Strategy and General Management

Zara: Responsive, High Speed, Affordable Fashion
Nirmalya Kumar and Sophie Linguri Coughlan
London Business School 
Ref no 305-308-1

Read the press release

The 2009 annual European Case Awards were presented at a special ceremony in London, UK on Friday 25 September 2009.

View previous award winning cases 

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