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European Case Awards 2010


Click on a case title to view further details and, where available, an educator preview copy.

Overall winner

Red Bull: The Anti-Brand Brand 
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1

Special award

The Sumantra Ghoshal Award for Excellence in Case Writing
London Business School

Economics, Politics and Business Environment

Transforming the Global Fishing Industry: The Marine Stewardship Council at Full Sail?
Ulrich Steger, Alexander Nick, Oliver Salzmann and Aileen Ionescu-Somers
Ref IMD-2-0083


The Grameen Bank: Credit as a Human Right
Eugénio Viassa Monteiro and Ana Janeiro Dias
AESE - Escola de Direcção e Negócios
Ref 807-055-1

Ethics and Social Responsibility

innocent Drinks: Values and Value
Robert Brown and David Grayson
Cranfield University School of Management and EABIS
Ref 708-041-1

Finance, Accounting and Control

Deal Making in Troubled Waters: The ABN AMRO Takeover
Didier Cossin and Luc Keuleneer
Ref IMD-1-0276

Human Resource Management / Organisational Behaviour

Leading Across Cultures at Michelin (A)
Erin Meyer and Sapna Gupta
Ref 409-008-1

Knowledge, Information and Communication Systems Management

Apple's iPhone: Calling Europe or Europe Calling?
Sandra Sieber, Josep Valor and Jordan Mitchell
IESE Business School
Ref SI-0167-E


sponsored by The Chartered Institute of Marketing
Ford Ka: The Market Research Problem (A)

Markus Christen and David Soberman
Seh-Woong Chung
Singapore Management University
Ref 503-082-1

Production and Operations Management

Ocado: An Alternative Way to Bridge the Last Mile in Grocery Home Delivery
Ken K Boyer
Broad College of Business, Michigan State University 
Mark Frohlich
London Business School
Ref 602-057-1

Strategy and General Management

Nestlé's Globe Program (A): The Early Months
Peter Killing
Ref IMD-3-1334

Read the press release

The 2010 annual European Case Awards were presented at a special ceremony in London, UK in September 2010.

View previous award winning cases 

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