ecch Case Awards 2012


Click on a case title to view further details and, where available, an educator preview copy.

Outstanding contribution to the case method

Overall winner

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa

Economics, Politics and Business Environment

United Cereal: Lora Brill’s Eurobrand Challenge
Christopher A Bartlett and Carole Carlson
Harvard Business School


Louis Vuitton in Japan
Justin Paul and Charlotte Feroul
Nagoya University of Commerce & Business/Ivey Publishing

Ethics and Social Responsibility

Marks & Spencer: The Business Case for Plan A
Heiko Spitzeck
Cranfield School of Management

Finance, Accounting and Control

Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis
Vandana Guttal and Seshagiri Rao Chaganty
IBS Research Center

Human Resource Management / Organisational Behaviour

Sony Corporation – Future Tense?
Indu Perepu and Vivek Gupta
ICMR Center for Management Research

Knowledge, Information and Communication Systems Management


Dove: Evolution of a Brand
John Deighton
Harvard Business School

Production and Operations Management Developing a Supply Chain to Deliver WOW!
Michael Marks, Hau Lee and David Hoyt
Stanford Graduate School of Business

Strategy and General Management

A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand
Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito
Rotterdam School of Management, Erasmus University

Case writing competition 'Hot topic': Social Media and Change

One Game to Rule Them All: Lord of the Rings Online and the MMO Market
Hanna Halaburda, Ivan Nausieda, Robert McKeon and William Collis
Harvard Business School

Case writing competition: New case writer

Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
Kelsey McCarty, Massachusetts General Hospital
Jérémie Gallien, London Business School
Retsef Levi, MIT Sloan School of Management


The 2012 awards will be presented to the winning authors at a series of ceremonies around the world. View photos

Read the press release

View previous award winning cases 

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