ecch Case Awards 2012
Winners
Click on a case title to view further details and, where available, an educator preview copy.
Outstanding contribution to the case method
James A Erskine, Michiel R Leenders and Louise A Mauffette-Leenders
Richard Ivey School of Business
Richard Ivey School of Business
Overall winner
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD
Economics, Politics and Business Environment
United Cereal: Lora Brill’s Eurobrand Challenge
Christopher A Bartlett and Carole Carlson
Harvard Business School
Christopher A Bartlett and Carole Carlson
Harvard Business School
Entrepreneurship
Louis Vuitton in Japan
Justin Paul and Charlotte Feroul
Nagoya University of Commerce & Business/Ivey Publishing
Justin Paul and Charlotte Feroul
Nagoya University of Commerce & Business/Ivey Publishing
Ethics and Social Responsibility
Finance, Accounting and Control
Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis
Vandana Guttal and Seshagiri Rao Chaganty
IBS Research Center
Vandana Guttal and Seshagiri Rao Chaganty
IBS Research Center
Human Resource Management / Organisational Behaviour
Knowledge, Information and Communication Systems Management
Offshoring and Innovation at Globalco: Negotiating a Win-Win Strategy for the Outsourcing Relationship
Michael Barrett
Cambridge Judge Business School
Michael Barrett
Cambridge Judge Business School
Marketing
Production and Operations Management
Zappos.com: Developing a Supply Chain to Deliver WOW!
Michael Marks, Hau Lee and David Hoyt
Stanford Graduate School of Business
Michael Marks, Hau Lee and David Hoyt
Stanford Graduate School of Business
Strategy and General Management
A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand
Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito
Rotterdam School of Management, Erasmus University
Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito
Rotterdam School of Management, Erasmus University
Case writing competition 'Hot topic': Social Media and Change
One Game to Rule Them All: Lord of the Rings Online and the MMO Market
Hanna Halaburda, Ivan Nausieda, Robert McKeon and William Collis
Harvard Business School
Hanna Halaburda, Ivan Nausieda, Robert McKeon and William Collis
Harvard Business School
Case writing competition: New case writer
Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
Kelsey McCarty, Massachusetts General Hospital
Jérémie Gallien, London Business School
Kelsey McCarty, Massachusetts General Hospital
Jérémie Gallien, London Business School
Retsef Levi, MIT Sloan School of Management
An unprecedented 13 schools from 7 countries in 4 regions have produced winners in the #ecchcaseawards2012 bit.ly/x5VM9I
— ecch (@your_ecch) February 20, 2012
Presentations
The 2012 awards will be presented to the winning authors at a series of ceremonies around the world. View photos
Read the press release
View previous award winning cases
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